Social Media Director, SpainItaly
Job Summary
About Us
SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.
About the Role
This role is more than localits cultural strategic and central to our broader regional presence. As Social Director for Spain/Italy you will define and lead the social media vision for one of Europes most dynamic and culturally influential markets shaping how our brands connect engage and grow.
You will act as the voice of the Spanish and Italian consumerguiding content strategy elevating storytelling and driving both community engagement and commercial impact. Working closely with regional and global teams you will ensure Spains cultural nuance and consumer behavior are embedded into broader marketing strategies.
What Youll Do
Market Strategy & Leadership
- Develop and execute a Spain/Italy-focused social media strategy aligned with brand and business objectives
- Serve as the cultural and social media expert for Spain/Italy within regional and global marketing discussions
- Ensure social strategies are fully integrated into product launches brand campaigns and key activations
- Partner with EMEA and global teams to strengthen connections with Spanish and Italian-speaking audiences
- Advocate for the strategic importance of social media internally driving alignment across stakeholders
Content & Platform Leadership
- Oversee content creation and community management across all key platforms (Instagram TikTok YouTube LinkedIn etc.)
- Adapt global campaigns for the Spanish market while leading the development of locally driven initiatives
- Identify and leverage platform trends creator partnerships and influencer strategies that resonate culturally
- Establish best practices and content guidelines for Spain/Italy ensuring consistency creativity and innovation
Measurement & Insights
- Define and track KPIs to measure performance across engagement reach and ROI
- Leverage social listening and trend analysis to generate insights and inform broader marketing strategy
- Partner with analytics teams to evaluate performance and contribute Spanish market insights to regional and global reporting
Team Leadership & Cross-Functional Collaboration
- Lead and develop in-house and agency social media teams in Spain and/or Italy
- Collaborate closely with Marketing PR Media Creative and Sales teams to deliver integrated campaigns
- Represent Spain/Italy in regional and global forums advocating for culturally relevant and impactful strategies
What Youll Bring
- Experience in social media digital marketing or content strategy with strong expertise in the Spanish and Italian market
- Deep understanding of social platforms Spanish/Italian consumer behavior and local influencer/creator ecosystems
- Fluency in Spanish and/or Italian and English
- Experience working in international matrixed organizations
- Strong leadership communication and storytelling skills with a consumer-first mindset
- Proven ability to develop culturally relevant content and deliver high-impact social campaigns
Our Culture
At SharkNinja we dont just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane youll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more.We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining whats possible. When you join youre not just part of a companyyoure part of an outrageously extraordinary community. Together we wont just launch productswell disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinjas innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
For candidates based in all regions please refer to this Candidate Privacy Notice.
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We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at
Required Experience:
Director
About Company
SharkNinja, Inc. (NYSE: SN) is a global product design and technology company positively impacting people’s lives in homes around the world.