Marketing Planning Manager GI Prima
Job Summary
JOB DESCRIPTION:
MAIN PURPOSE OF THE ROLE
Implement a marketing and sales strategy for one of the organizations most complex critical and strategically significant brand to meet established sales & market share targets.
JOB RESPONSIBILITIES
- Lead medico-marketing initiatives campaign plans and manage pill-plus services as supporting ecosystem of the leading brand of Abbott India Ltd.
- Collaborate with stakeholders across the organization to drive commercial objectives with ownership.
- Conduct market research oversee product development and design set prices launch new products oversee advertising campaigns and monitor sales performance effectively to market assigned products/services.
- Monitor analyze and evaluate domestic and international market trends customer feedback consumer behavior and competitor activity to identify market opportunities for the product/service.
- Consult with other areas of the organization (e.g. production R&D) to implement these changes.
- Prepare sales forecasts and budgets. Monitor sales volume revenues and costs against forecasts.
- Adapt plans to improve the sales performance of the product/service.
- Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
QUALIFICATIONS
Education level Major / Field of Study or Equivalent
Associates Degree ( 13 years)
Masters Degree ( 18 years) in Marketing
Experience / Background
Minimum 8 years
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 15 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Manager
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more