Sr. SFE Manager

JOB DESCRIPTION:

Position Summary:

The Senior SFE Manager is responsible for driving sales force effectiveness across Mainland China and Hong Kong Retail business including CBEC. This role acts as a strategic business partner to Commercial teams by delivering data-driven insights optimizing sales processes and enhancing execution excellence. The role also includes leadership responsibility for coaching a team of two SFE professionals and treat as key talent pipeline for SFE head.

Key Responsibilities:

Strategic Business Partnering

• Act as a trusted partner to sales and commercial leadership to drive business performance and execution excellence
• Translate business strategies into actionable SFE frameworks and initiatives
• Deliver proactive data-driven insights to support decision-making and continuous performance improvement

Sales Force Effectiveness and Operational Excellence

• Drive continuous improvement of core SFE pillars including target setting incentive design and territory alignment
• Optimize sales processes reporting frameworks and overall operational efficiency
• Support the deployment and enhancement of digital tools (e.g. Trade SFA BI platforms) to improve sales productivity

Sales Performance & Analytics

• Lead the design and delivery of sales performance tracking tools (e.g. KPIs dashboards scorecards)
• Conduct in-depth analysis on sales performance channel dynamics and product trends to identify risks and opportunities and convert insights into actionable plans
• Streamline reporting structures to improve clarity efficiency and business relevance

Team Leadership

• Lead coach and develop a team of 2 SFE professionals

• Build strong analytical business insights and stakeholder management capabilities within the team

Requirements:

Qualifications & Experience

• Bachelors degree or above in Business Analytics Economics or a related field
• 8 years of experience in SFE Sales Operations Commercial Excellence or Business Analytics
• Prior experience in FMCG healthcare or nutrition industry preferred
• Exposure to both Mainland China and Hong Kong markets is highly preferred

Skills & Competencies

• Solid experience in sales performance management including target setting incentive design and process optimization
• Excellent stakeholder management and communication skills with the ability to influence senior leaders
• Advanced proficiency in Excel and PowerPoint; experience with BI tools (e.g. Power BI Tableau)
• Fluent in English and Mandarin; Cantonese is a plus

Preferred Qualifications:

• Experience in retail/trade channels or key account management support
• Familiarity with SFE tools and commercial data ecosystems

Major Contacts:

Internal

• Sales and marketing Finance team mainland and HK
• Sr. SFE Mgr. across other divisions

External

• SFE peers in multinational companies
• Consultants and external data providers

The base pay for this position is

In specific locations the pay range may vary from the range posted.

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