Content Creator

ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Content Creation and Execution

• Concept shoot and edit high-quality platform-native content for Instagram TikTok and emerging social channels
• Translate brand campaigns product priorities and cultural moments into compelling social-first storytelling
• Execute against the content calendar with timely on-brand delivery of assets
• Capture content across a variety of environments including in-office on-location and at events or shoots as needed
• Comfortable both behind and in front of the camera is a plus with the ability to confidently create on-camera content when needed

Channel Strategy and Trend Application

• Create content tailored to the unique behaviors formats and expectations of each platform (e.g. differentiating TikTok vs. Instagram approaches)
• Maintain a strong pulse on trends audio creators and platform updates to inform content creation
• Identify opportunities for reactive and real-time content that drives relevance and engagement
• Continuously test and evolve content formats based on performance and platform best practices

Collaboration and Content Operations

• Partner closely with the Social Media & Influencer Manager to bring campaigns to life through content
• Collaborate with cross-functional teams (Merchandising Design Brand Marketing) to align on product priorities and storytelling
• Organize and maintain content libraries to support ongoing and future needs

Performance and Optimization

• Apply performance insights and engagement trends to inform and improve creative output
• Contribute ideas that support audience growth engagement and brand relevance

EDUCATION AND/OR EXPERIENCE

• Bachelors degree in design marketing communications or a related field preferred
• 1 years of experience in social-first content creation within fashion lifestyle or consumer brands
• Portfolio showcasing platform-specific content across Instagram and TikTok (required for application)

KNOWLEDGE SKILLS AND ABILITIES

The requirements listed below are representative of the knowledge skills and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Proficiency in content creation and editing tools (e.g. CapCut Adobe Creative Suite Canva or similar)
• Deep understanding of platform behaviors trends and content formats
• Comfortability being on camera and representing the brand in content is a plus
• Strong creative instincts attention to detail and ability to work in a fast-paced environment
• Excellent organization and follow through skills.
• Ability to work with minimal direction showing strong initiative.
• Excellent interpersonal written and verbal communication skills including presentation skills.
• Ability to build and maintain good rapport with internal and external customers and handle situations with confidence tact and resourcefulness.
• Strong team player.

ENVIRONMENT & PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Office environment. Utilizing a computer over 55% of time; utilization of office desk - sitting reading listening or speaking with the ability to move intermittently throughout the day.
• Strong sensory skills such as good eyesight good hearing and dexterity.
• Ability to operate office equipment including computers copiers fax machines and phones.
• Occasional travel required for Company business.

We are proud of the competitive and comprehensive compensation and benefit package provided to our associates and their families. Our compensation package is designed to meet our associates today and help them plan for the future.

Health Benefits

Vera Bradley offers a variety of medical dental and vision programs to meet your familys health care needs.

• Medical plan options including both a HDHP/HSA plan and a PPO plan

• Dental

• Vision

• Flexible spending accounts

Survivor Benefits

Life insurance provides peace of mind for your family should the unexpected happen.

• Employer provided 2X your salary in life insurance

• Accidental Death and Disability insurance

• Voluntary life insurance for you your spouse and your children

Income Protection

If you are unable to work due to illness or injury Vera Bradley provides several programs to protect your income at no cost to you.

• Short-term disability

• Long-term disability

Retirement Plan

The Vera Bradley 401k plan helps you accumulate savings for retirement

• 401k with generous company match immediate vesting (age and service requirement)

• Strong line up of professionally managed funds

• Safe-harbor plan design

Paid Time Off

Enjoy generous time off programs.

• Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more

• 9 paid holidays a year

• Paid bereavement leave

Give Back Opportunities

Vera Bradley offers the opportunity to serve your community.

• Voluntary Time Off

Holistic Wellness

• Access to a variety of financial physical and mental wellness experts

• Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services

• Opportunities for leadership development skill development and career advancement

Product Discount

• Generous employee discount on Vera Bradley products

Ancillary Benefits and Programs

• Bonus opportunity identity protection legal services pet insurance cell phone discount employee referral bonus annual birthday gift DailyPay corporate fitness facility and individual policies through Aflac

Equal Opportunity Employer/Vets/Disabled

Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer.

Vera Bradley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

For more information please click the following links:

Vera Bradleys Equal Employment and Affirmative Action Policy

Know Your Rights: Workplace Discrimination is Illegal (in English)

Know Your Rights: Workplace Discrimination is Illegal (in Spanish)

Pay Transparency (in English)

Pay Transparency (in Spanish)

E-Verify Participation Poster

Right to Work Poster (English)

Right to Work Poster (Spanish)

California Privacy Notice

If you need a reasonable accommodation for any part of the employment application process please send an e-mail to . Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.

Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.

Base Pay Range:

Vera Bradleys compensation ranges are based on market data and comply with all local state and federal regulations. Individual pay within the listed range depends on work location skills experience and relevant education. The posted salary reflects base pay only and excludes bonuses equity or other incentives if applicable.