Regional Marketing Specialist MEA & Turkey

About Aerogen:
Headquartered in the vibrant city of Galway Ireland with offices around the world Aerogen is proud to be the world leader in acute care aerosol drug delivery. Recognised through multiple MedTech awards including being named Galway Chamber Company of the Year 2025 and an eleven-time winner of the Zenith Award for Respiratory Care Excellence in North America our employees make a difference to patients lives every day having reached over 30 million patients in more than 80 countries.

Today Aerogen is powered by a global team representing 54 nationalities working together with a shared commitment to improving patient care. Our talented and skilled team collaborate to innovate challenge and test not only in relation to our products but every facet of how we work.

We lead the way by finding innovative solutions to even the most complex problems all in the name of delivering better patient outcomes.

Our business continues to grow rapidly across the globe and as we grow our core culture of We Care universally connects us. We believe that your ambition and integrity fuels ours and we are committed to supporting our employees to reach their full potential through tangible investment in their careers.

Join us as we continue to #discoverbetter.

What is the role
The Regional Marketing Specialist is responsible for creating Aerogen brand awareness strategy and generating leads that lead to broad adoption and utilisation of Aerogen technology within region. They will work in strong partnership with sales leadership Marketing Medical Affairs global cross-functional partners and third-party vendors.

What are the key responsibilities
Market Awareness Strategy: Define customer targets with broader commercial team. Create a strategy with the right promotional tools messaging and cadence to reach prospective customers in a way that tells our story to help fuel market understanding acceptance and adoption of the Aerogen solution.
Customer Communications: Develop an ongoing customer communication program to encourage better utilisation of Aerogen. Plan will factor in different media outlets including social media advertising email etc. based on tools and cadence defined in our market awareness strategy. Manage downstream campaign roll out across region.
Conference and Events Calendar: Develop and implement an events calendar with key audience / attendee information key messaging and build out an ROI calculator. Social media plan to support the annual calendar.
National Customer Facing Events: Coordinate participation in events event displays and all promotion and lead generation activities. Work with 3rd party vendor for innovative stand solutions within budget to make market impact.
Regional Customer Facing Events: Coordinate customer facing messaging for regional conferences and events. Work with locals sales reps and broader team to align on communication strategy and drive execution.
Budget: Track and manage all spend in line with each country budget and keep within process for approvals. Monthly reporting to line manager on budget and forecasting.
Public Relations: Develop ideas for contributed articles and regular press releases about Aerogen. Make sure these activities are factored into broader market awareness strategy.
KOL Strategy Support: Integrate KOL strategy with broader marketing team into our communications plan and showcase customer engagement activities and outputs. Take ownership of Peer-to-Peer events Webinars and KOL commercial contracting organisation.
Market Awareness Strategy: Define customer targets with broader commercial team. Create a strategy with the right promotional tools messaging and cadence to reach prospective customers in a way that tells our story to help fuel market understanding acceptance and adoption of the Aerogen solution.
Customer Communications: Develop an ongoing customer communication program to encourage better utilisation of Aerogen. Plan will factor in different media outlets including social media advertising email etc. based on tools and cadence defined in our market awareness strategy. Manage downstream campaign roll out across region.
Conference and Events Calendar: Develop and implement an events calendar with key audience / attendee information key messaging and build out an ROI calculator. Social media plan to support the annual calendar.
National Customer Facing Events: Coordinate participation in events event displays and all promotion and lead generation activities. Work with 3rd party vendors for innovative stand solutions within budget to make market impact.
Regional Customer Facing Events: Coordinate customer facing messaging for regional conferences and events. Work with locals sales reps and broader team to align on communication strategy and drive execution.
Budget: Track and manage all spend in line with each country budget and keep within process for approvals. Monthly reporting to line manager on budget and forecasting.
Public Relations: Develop ideas for contributed articles and regular press releases about Aerogen. Make sure these activities are factored into broader market awareness strategy.
KOL Strategy Support: Integrate KOL strategy with broader marketing team into our communications plan and showcase customer engagement activities and outputs. Take ownership of Peer-to-Peer events Webinars and KOL commercial contracting organisation.

What education and experience are required
Previous work experience in a similar role in MedTech.
CIM qualification desirable.
Experience in respiratory therapeutic area and the acute care hospital setting.
Experience within a global manufacturing organization including exposure to R&D/Engineering Sales/Marketing Medical Affairs and Operations/Manufacturing.
Experience in working with range of internal stakeholders locally and globally; including sales marketing operations analytics and more.

What key skills will make you great at the role
Demonstrated leadership in leading and working on cross-functional teams.
Energetic self-motivated detail-oriented creative strategic and highly accountable.
Excellent communication written and oral and strong analytical skills.
Ability to work independently in a fast-paced ever-changing environment prioritise assignments and multi-task.
Proven experience in creating a strategic work plan and executing programs to achieve specific goals.
Experienced in working cross-functionally with people with diverse backgrounds.
Proficiency with Microsoft Office suite especially Excel PowerPoint and Adobe designer.
Hands-on experience with project management and budgeting.
Organised able to operate independently with high quality and high detail orientation.
Experience in working with range of internal stakeholders locally and globally; including sales marketing operations analytics and more.
Highly self-motivated with solution driven mindset.

What is it like to work at Aerogen
Our purpose is to transform patient lives and our ethos is to #discoverbetter. This also translates to how we look after our people. We want talented passionate and engaged people to join Aerogen and build your career with us. We understand that your life evolves through different stages and we are here to support our global team with a range of financial and non-financial rewards and benefits. Theres something for everyone! Here is an idea of what we offer:
Competitive bonus plan.
Above market life insurance.
Opportunities for development and professional growth.
Aerogen Connect our employee-led program that helps our global teams unite and have fun.
We donate 1% of profits and time to charities and organizations.
Visit our careers website for more information about life at Aerogen.
Aerogen is committed to promoting diversity inclusion and equality in the workplace. If you have difficulty using our application process please contact us via email at emailprotected. Please provide your name and preferred contact method.