VP, Digital Health Engagement & Retention

Who We Are

Ready to create a healthier world We are ready for you! Personify Health is on a mission to simplify and personalize the health experience to improve healthand reduce costs for companies and their people. At Personify Health we believe in offering total rewards flexible opportunities and a diverse inclusive community where every voice matters. Together were shaping a healthier more engaged future.

Were looking for a bold data-driven leader to transform how millions of members engage with our Wellbeing platform. You will define strategies that activate retain and guide members while directly influencing health outcomes and cost savings. This is a rare opportunity to shape a consumer engagement engine at scale bridging marketing behavioral science and clinical impact.

What Youll Do

Engagement & Lifecycle Strategy

• Define enterprise-wide consumer engagement strategy across activation retention re-engagement and sustained participation.

• Design member journeys aligned to health needs preventive care and behavior change opportunities.

• Ensure engagement strategies reinforce clinical priorities and drive measurable outcomes.

Performance Marketing & Growth

• Own KPIs including activation enrollment engagement retention and pathway completion.

• Optimize campaigns through segmentation targeting and test-and-learn experimentation.

• Identify and resolve friction points to improve funnel conversion and sustained participation.

Data-Driven Insights & ROI

• Establish attribution models linking engagement behaviors to clinical and economic outcomes.

• Translate engagement performance into actionable insights and executive-level reporting.

• Continuously refine strategies based on member behavior data trends and platform capabilities.

Team Leadership & Collaboration

• Build scale and lead a high-performing engagement and performance marketing organization (15 team members).

• Partner cross-functionally with Product Clinical Data and Commercial teams to align strategy and execution.

• Set clear performance expectations and accountability standards across the function.

What Success Looks Like

• Increased activation enrollment and sustained engagement across member cohorts.

• Clear measurable linkage between engagement activities and improved health outcomes.

• Demonstrated influence on medical trend risk reduction and care navigation behaviors.

• A scalable repeatable engagement engine that drives platform differentiation and measurable ROI.

Why Join Us

• Shape the future of digital health engagement at a mission-driven fast-growing platform.

• Work at the intersection of marketing behavioral science and healthcare.

• Lead a high-impact team with autonomy resources and the ability to innovate at scale.

• Directly influence measurable health and economic outcomes for millions of members.

No candidate will meet every single qualification listed. If your experience looks different but you think you can bring value to this role wed love to learn more about you.

Personify Health is an equal opportunity organization and is committed to diversity inclusion equity and social justice.

In compliance with all states and cities that require transparency of pay the base compensation for this position ranges from $227000 to $284000. Note that compensation may vary based on location skills and experience. This position is eligible for medical dental vision and other benefits.

We strive to cultivate a work environment where differences are celebrated and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity Equity Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level) members clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.

#WeAreHiring #PersonifyHealth

Beware of Hiring Scams:Personify Health will never ask for payment or sensitive personal information such as social security numbers during the hiring process. All official communication will come from a verified company email address. If you receive suspicious requests or communications please report them totalent@personifyhealth.com. All of our legitimate openings can be found on the Personify HealthCareer Site.