Director, Product Marketing, Firefly for Creative Professionals

Theopportunity

Adobe Firefly isAdobes AI-first creative studio and this role sits at the center of it. As Director of Product Marketing forFireflyfor creative professionalsyoulldefine what Firefly means forprofessional designers video editors photographersand other professional creatives:how it fitsinto the tools they already use what value it unlocks and how wetellthat story in ways that drive real adoption.Youllbuild and lead a small team of PMMs andown strategy and execution in equal measureworking across product marketing and go-to-market teamsto connect Fireflys capabilities to the moments that matter most for creative pros.

Whatyoulldo

• Own positioning messaging and value propositions for Firefly with creative professional segments translating complex AI capabilities into clear compelling customer value

• Partner withinboundPMMteamstotranslate customer insights and use cases into outbound Firefly marketing strategy forCreative Cloud desktop app users includingintegrationwith existing workflowsandAI-native evolution of Creative Cloud desktop apps

• Own marketingstrategy for Firefly for creativeprofessionals from awareness and discovery through usage and retention in close partnership with channel owners and cross-functional marketing teams

• Own and orchestrate unified launch plans; write creative briefs andmaintaina critical eye on channel execution across social email and paid

• Developand ownpost-launch optimization strategies informed by usage data identifyingwhere customers are in their Firefly journey and what interventions accelerate adoption

• Own the PMM perspective on Fireflys business performance connecting marketing strategy to adoption and engagement outcomes

• Partnerwith cross-functional teams to ensure messaging is coherent end to end across broad product surface area and strategic partnerships

• Enable GTM and marketing teams to understand articulate and amplify Fireflys value

• Influence the roadmap using customer insight and market analysis advocate for the customer inside the product process

Whatyoullneed tosucceed

• 12 years of product marketing experience including senior roles driving strategy and execution for innovative products

• 8 years of experience managing people

• Passion fornew technologiescreative products and the creative industry with deep knowledge of the GenAI landscape

• End-to-end PMM skills: positioning messaging launch and post-launch optimization

• Proven ability to develop compelling evergreen product positioning that translates technical capability into customer valueand drives engagement and adoption

• Experience launchingAIortechnically complex products with an ability to differentiate in a fast-evolving competitive space

• Strong product instincts you engage meaningfully with roadmaps and advocate for the customer inside the product process

• Ability to toggle between high-level strategy and hands-on execution in a fast-paced cross-functional environment

• Ability to thrive in ambiguity and rapidly evolving environments with a bias for action and problem solving

• Data-driven and insight-led with genuine customer curiosity you dig into research and talk directly with users

• Strong POVyou bring a clear perspective push back when it matters andoperateeffectively within a largeandcomplex organization

• Exceptional communication and storytelling skills withexecutive presence andthe ability to craft narratives that resonate across audiences