Product Manager, Marketing Automation

Skechers

Job Location:

Manhattan Beach, CA - USA

Monthly Salary: $ 110000 - 150000

Posted on: 3 hours ago

Vacancies: 1 Vacancy

Job Summary

WHO ARE WE:
Headquartered in Southern California Skechersthe Comfort Technology Companyhas spent over 30 years helping men women and kids everywhere look and feel good. Comfort innovation is at the core of everything we do driving the development of stylish high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories Skechers is a complete lifestyle brand.

ABOUT THE ROLE:
The Product Manager Marketing Automation is a highly technical strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy capability roadmap and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.

The Product Manager ensures the platform is scalable reliable and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution ensuring measurable business impact.

WHAT YOU WILL DO:

Platform Ownership & Strategy

Own the Salesforce Marketing Cloud product roadmap defining and prioritizing capabilities that support business growth and customer engagement
Establish scalable frameworks for journey orchestration personalization and automation
Define platform standards guardrails and best practices to ensure consistent execution
Ensure alignment between platform capabilities and evolving business needs

CrossFunctional Leadership & Alignment

Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
Translate businessobjectivesinto clear product requirements and prioritized backlogs
Partner with Solution Architecture to define aligned implementation approaches
Drive alignment across technical and nontechnical stakeholders

Data & Platform Integrity

Own the endtoend data flow strategy across the Salesforce Marketing Cloud ecosystem
Ensure data quality segmentation logic and personalization accuracy
Define integration requirements between SFMC and enterprise systems
Establish governance standards for data usage privacy and compliance

Innovation & Capability Development

Evaluate and prioritize new platform capabilities including AIdriven personalization
Identifyopportunities to improve marketing effectiveness through data and automation
Drive continuous improvement to increase platform efficiency and scalability

Campaign Operations & Optimization

Oversee the campaign development lifecycle from strategy through execution and analysis
Implement A/B testing frameworks and optimization strategies
Ensure deliverability best practices andmaintainsender reputation

WHAT WE NEED FROM YOU:

Technical Expertise

5 years of handson Salesforce Marketing Cloud experience
Advanced knowledge of email marketing best practices and compliance
Proficiencyin SQL andAMPscript
Experience with APIs and enterprise data integrations

Business & Product Skills

Proven experience translating business needs into scalable solutions
Strong understanding of customer lifecycle marketing and segmentation
Experience with CRM systems loyalty programs and CDPs

Leadership & Communication

Strong crossfunctional stakeholder management skills
Ability to communicate complex technical concepts to business audiences
Experience working in agile product and engineering environments

PREFERRED QUALIFICATIONS:

Salesforce Marketing Cloud certifications
Experience with AIdriven marketing tools and advanced personalization
Background in retail ecommerce or loyalty programs
Experience supporting global platforms

SUCCESS METRICS:

Adoption and effectiveness of platform capabilities
Reliability and scalability of the marketing automation platform
Improvements in marketing performance driven by platform enhancements
Stakeholder satisfaction across business and technical teams

The pay range for this role is $110000-$150000/yr USD.

About Skechers

Skechers a global Fortune 500 company developsand markets a diverse range of lifestyle and performance footwear apparel and accessories. Serving over 180 countries and territories Skechers connects customers to products through department and specialty stores e-commerce and digital stores and through our more than 5300 Skechers retail locations.

Equal Employment Opportunity
Skechers is committed to providing a safe inclusive and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race color religion gender gender identification and expression national origin marital status age disability genetic information military status sexual orientation or any other protected characteristic established by local state or federal law.

Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing
To perform this job successfully an individual must be able to perform each job responsibility satisfactorily. The skills abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities who are otherwise qualified for the job position to perform the essential functions.

Required Experience: