Sr. Director Marketing Strategy

Summary of the Role

The Senior Director Commercial Growth Marketing will lead digital demand generation strategy for the Commercial segment within the Corporates business. This role is responsible for building and scaling modern data-driven demand programs that drive awareness pipeline and revenue across a portfolio of solutions serving Commercial and SMB customers.

This leader will bring deep expertise in B2B technology marketing with a strong track record of building scalable digital demand engines across paid owned and lifecycle channels. The ideal candidate has experience driving growth across multiple product segments understands how to reach and convert commercial audiences at scale and can partner effectively across a complex matrixed organization.

About the Role

• Lead digital demand generation strategy for the Commercial segment within theCorporatesbusiness with accountability for pipeline contribution and growth.
• Build and scale integrated digital-first demand programs designed toacquireand engage commercial and SMB customers.
• Develop demand strategies across multiple product segments aligning messaging channel strategy and investment to customer needs and buying journeys.
• Drive full-funnel marketing programs across paid media email web nurture lifecycle marketing and conversion optimization.
• Partner closely with Sales Product Marketing Content Digital and other cross-functional teams to deliver coordinated campaigns that support business priorities.
• Use data testing and performance insights tooptimizedemand generation effectiveness and improve return on marketing investment.
• Establish measurement frameworks and reporting to track funnel performance pipeline impact and campaign effectiveness.
• Manage budget allocation across programs and channels prioritizing investment based on business goals and performance.
• Lead cross-functional teams and external partners to ensure strong execution and continuous improvement.
• Champion modern marketing capabilities tools and processes that improve scale efficiency and performance.

About you

Required Qualifications

• 15 years of experience in B2B marketing withsignificant experiencein digital demand generation growth marketing or performance marketing.
• Provensuccessmarketing to commercial and/or SMB audiences in a B2B technology SaaS or information services environment.
• Demonstrated experience building and scaling digital demand programs across multiple channels and customer segments.
• Strongexpertisein demand generation disciplines including paid media lifecycle marketing email web nurture and funnel optimization.
• Experience supporting growth across multiple products or solution areas with the ability to tailor strategies to different customer segments and buying motions.
• Strong analytical and strategic skills with experience using data and insights to guide investment decisions and performance improvement.
• Proven ability to work effectively across a matrixed organization and influence cross-functional stakeholders.
• Strong leadership communication and collaboration skills.
• Bachelorsdegreerequired.

Preferred Qualifications

• Experience in a complex multi-product B2B business.
• Experience building scaled demand generation programs for commercial segments beyond enterprise or field-led models.
• Familiarity with marketing automation CRM analytics and attribution tools.
• Experience leading high-performing teams and agency partners.
• Advanced degree preferred.

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Whats in it For You

• Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.

• Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.

• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.

In the United States Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health dental vision disability and life insurance programs as well as a competitive 401k plan with company addition Thomson Reuters offers market leading work life benefits with competitive vacation sick and safe paid time off paid holidays (including two company mental health days off) parental leave sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally Thomson Reuters offers the following additional benefits: optional hospital accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations unless otherwise noted the base compensation range for this role is $137200 USD - $254800 USD. Base pay is positioned within the range based on several factors including an individuals knowledge skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.

We are powered by the talents of 26000 employees across more than 70 countries where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity accuracy fairness and transparency are under attack we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.

As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

Thomson Reuters makes reasonable accommodations for applicants with disabilities including veterans with disabilities and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process you may contact our Human Resources Department at. Disability accommodations in the recruiting process may include things like a sign language interpreter making interview rooms accessible providing assistive technology or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.

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