Digital Marketing Specialist

Are you a digital marketing specialist with a passion for a healthier Australia Join APNA as our Digital Marketing Specialist and play a key role in supporting nurses to improve the health of all Australians!

• Work with a strong vibrant growing team
• An exciting opportunity to dogreat workthat has an impact
• Hybrid Melbournebased role
• Substantial salary packaging benefits
• Annual professional development

About APNA

The Australian Primary Health Care Nurses Association (APNA) is the peak and professional body for nurses working in primary health care. APNA champions the role of primary health care nurses; to advance professional recognition ensure workforce sustainability nurture leadership in health andoptimisethe role of nurses in person-centredcare.

Purpose of the role:

Support the Senior Manager Marketing and Communications the Marketing and EngagementManager and the Communications Manager with the execution and optimisation ofAPNAs digital marketing and communications strategies.

Key responsibilities:

• Lead the technical administration and optimisation of APNAs digital marketingecosystem including tracking pixels conversion tags UTM frameworks audienceintegrations and campaign attribution.
• Manage and optimise paid digital campaigns across platforms including Meta Google and LinkedIn using data insights to improve performance conversions and return oninvestment.
• Maintain and optimise APNAs CRM marketing systems including audience segmentation email automations nurture journeys campaign workflows and user experience pathways.
• Develop dashboards and monthly performance reports across digital channels includingwebsite traffic campaign performance conversion activity audience behaviourand engagement trends.
• Provide data-led recommendations and strategic advice to internal stakeholders toimprove campaign effectiveness customer journeys lead generation and audienceengagement.
• Supportthe management of APNAs digital platforms ensuring accurate tagging trackingfunctionality campaign landing pages and digital best practice.
• Use social media management platforms to schedule monitor and optimise channelactivity with content execution supported where required.
• A person in this role may be directed to undertake tasks not included here butwhich might reasonably be within their skills knowledge or experience. A person in thisrole may be directed to undertake tasks not included here but which mightreasonably be within their skills knowledge or experience.
• Comply with APNAs policies and procedures

Essential Skills

• Strong analytical capability with demonstrated experience interpreting performance data identifying trends and providing actionable recommendations.
• Proven experience implementing and managing pixels tags event tracking conversion APIs UTM structures and campaign attribution models.
• Advanced working knowledge of Google GA 4 Looker Studio and other reporting or business intelligence tools.
• Strong understanding of CRM platforms and marketing automation systems including segmentation workflows lead nurturing and user journeys.
• Experience managing and optimising paid campaigns across Meta Google and LinkedIn platforms.
• Experience using digital tools such as Buffer Buzz Sprout Campaign Monitor and / or other CRM platforms.
• Ability to diagnose issues across tracking reporting campaign setup and digital platforms.

Personal Attributes and Skills

• Naturally curious data-driven and motivated by solving problems and improving performance.
• High level of accuracy across tracking reporting campaign setup and system configuration.
• Able to manage multiple campaigns deadlines workflows and priorities effectively.
• Explains technical concepts clearly to non-technical audiences and collaborates effectively across teams.
• Works collaboratively and contributes positively to team outcomes.
• Strong commitment to measurable outcomes and continuous optimisation.

Qualifications and Experience

• Bachelors degree in Marketing Business Digital Media Data Analytics or related field.
• 3 years experience in digital marketing marketing automation campaign optimisation or analytics-focused roles.
• Demonstrated experience with GA4 Looker Studio CRM systems and campaign tracking implementation.
• Experience in membership health or not-for-profit sectors would be highly regarded.

Essential IT Competencies

• Google Marketing Platform (GA4 Tag Manager Ads Looker Studio etc.)
• CRM / Marketing Automation Platforms
• Buffer
• Buzzsprout
• CMS platforms
• Microsoft Office applications (Word Excel PowerPoint Outlook)

APNAs mission is to improve the health of Australians through the delivery of quality evidence-based care by a bold and vibrant primary health care nursing workforce. This role is vital to helping APNA succeed in its mission.

APNAs Values

Better Together We are passionate and collaborative fostering an environment where diversity is valued and all voices are heard.

Positive Disruptor We are community-minded champions of change innately curious and always open to innovation and ideas of the future.

Pursue Excellence We are evidence-based in our approach and hold our stakeholders and each other accountable as we strive for the highest standards of excellence.

Applications for this role close on7 June.

If you have questions please contact Carley Catalano the subject line: Digital Marketing Specialist inquiry for a confidential discussion.