Marketing Data Analytics

Say Yes to the Best Career Opportunities

Merchants Bonding Company is hiring professionals who value clarity collaboration and opportunities to make an impact. Our team is growing and were looking for people who thrive in a fast-moving environment built on common sense underwriting and first-class experiences. If youre ready for the next step in your career with a team that says yes to the best this is your opportunity.

Job Purpose:

The Marketing Data Analyst will build and maintain the data pipelines integrations and dashboards that support marketing performance and growth initiatives. This role will work across multiple platforms (CRM marketing automation paid media and web analytics) to pull combine and structure data into usable reporting and insights which includes leveraging APIs automating data workflows and ensuring data accuracy across systems.

In addition to building the data infrastructure this role will monitor campaign performance support testing efforts and provide clear data-driven insights to marketing and business stakeholders to help the organization understand what is working where to optimize and how to improve overall marketing effectiveness.

Job Responsibilities:

Data Integration and Pipeline Development

• Build and maintain data pipelines that pull from platforms such as Salesforce Marketo Google Analytics LinkedIn and paid media channels
• Implement API integrations and use scripting (Python SQL or similar) to automate data collection transformation and reporting
• Combine multiple data sources into clean reliable datasets for analysis and reporting
• Monitor data quality and resolve discrepancies across systems

Dashboards and Performance Reporting

• Develop and maintain dashboards that track marketing performance across channels
• Ensure stakeholders have access to accurate up-to-date reporting
• Track and report on key metrics such as ROI CPA conversion rates and campaign performance
• Identify trends anomalies and performance gaps through ongoing monitoring

Insights and Business Support

• Translate data into clear actionable insights for marketing and business stakeholders
• Partner with marketing team members to define reporting needs and success metrics
• Deliver ad hoc analysis and data insights to support business decisions
• Help standardize reporting and measurement practices

Testing and Optimization

• Implement A/B and multivariate testing frameworks including tracking and measurement
• Analyze results and provide clear recommendations for optimization
• Implement and contribute to a structured test and learn approach to improve performance over time

Education and Skills

• Experience working with Python SQL or a similar language to pull manipulate and analyze data
• Experience working with APIs and integrating data from marketing platforms (Google LinkedIn CRM systems such as Salesforce or Marketo)
• Experience building and maintaining dashboards using tools such as Power BI Looker Studio or QuickSight
• Strong understanding of marketing performance metrics (ROI CPA conversion rates CTR)
• Experience automating data pipelines and reporting workflows
• Familiarity with A/B and multivariate testing and measurement
• General understanding of digital marketing channels (SEO SEM paid media email)
• Minimum 3 years experience in marketing analytics data analytics or related field.