Brand and Marketing Coordinator Cape Town

International FMCG Company with HO in Cape Town is seeking to employ an experienced Brand and Marketing Coordinator to join their team

This is a mid-level role

Position Purpose

The Brand & Marketing Coordinator supports the planning execution and monitoring of brand marketing and retail initiatives. This role works closely with crossfunctional teams suppliers and store teams to ensure brand consistency effective campaign execution and operational followthrough. The coordinator is instrumental in managing marketing workflows supporting campaigns and ensuring smooth execution of both digital and instore brand activities.

Key Responsibilities

Brand & Marketing Execution

• Coordinate briefs for brand and marketing execution including POS advertising sustainability elements and instore material
• Review instore brand and marketing execution to ensure alignment with brand guidelines and support continuous improvement
• Coordinate mall marketing activities and ensure timely submission of materials and communication with mall partners
• Assist with communication and coordination of all OutofHome (OOH) marketing and POS distribution

Retail & Operational Support

• Follow up on product procurement to ensure alignment with brand vision and timelines
• Monitor allocations and delivery of marketing materials and products to stores
• Ensure all store customer service training materials and brand elements are up to date and aligned with guidelines
• Ordering of staff uniforms
• Coordination of trade exchange and sponsorships
• Collect and manage store competition data and customer entries
• Support in new store openings with marketing branding and operational components

Digital & ECommerce Management

• Manage Eshop launches including product uploading campaign setup and website content updates
• Support digital campaigns and assist with content development across online platforms

Supplier & Financial Administration

• Source suppliers for brand and marketing elements
• Submit payment requests and follow up to ensure timely processing and completion of financial workflows

Creative & Production Support

• Design or brief the creation of store promotional posters and marketing elements
• Assist in campaign development and execution including brainstorming content creation and event support

Data & Reporting

• Collect and consolidate data for reporting related to store activities marketing performance and customer insights
• Gather log data for NPDs (New Product Developments) and ensure accurate recordkeeping
• Track deadlines and ensure timely execution of all deliverables across marketing projects

Knowledge Skills & Experience

• Strong organisational and timemanagement skills with the ability to chase deadlines effectively
• Excellent communication skills with crossfunctional teams suppliers and store staff
• Detailoriented with a strong eye for brand consistency and quality
• Ability to multitask and support multiple projects simultaneously
• Creative thinking with a solid understanding of brand principles and marketing execution
• Proficiency in design tools and digital platforms (advantageous)
• Work experience in a previous marketing orientated role is essential.
• Qualification in Marketing

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