Director, Ford Racing Go-To-Market

The Ford Racing Go-To-Market Director will own the co-creation and execution of an integrated go-to-market strategy for the Ford Racing brand in partnership with cross-functional teams the Ford Dealer network and key external partners. This role will establish a new framework that unifies all major Ford Racing brand touchpoints from driving experiences and live events to retail digital and immersive brand experiences into a cohesive ecosystem designed to bring the Ford Racing brand to life for enthusiast customers. The ecosystem will engage audiences across the full spectrum of fandom from dedicated racers to consumers who simply aspire to the culture energy and lifestyle of racing.

What youll do
-Build and implement experience touchpoints for a wide-range of target customers from those that religiously watch Ford Racing on track to tapping into a budding automotive passion with the Alpha generation
-Lead development of brand touchpoints driven by structured metrics in order to tie success to Ford Racing priorities
-Drive commercial and operational improvement in established areas like Driving Experiences delivering new elements to expand our addressable market while executing continuous improvement and customer delight opportunities
-Enhance the brand focus with our dealers co-building and deploying programming aimed at extending the brand and brand ecosystem to Ford dealers
-Engineer new experiences in the both physical and digital world meant to create brand touchpoints as well as value-creation opportunities as optimal across the range of target customers
-Partner cross functionally to explore brand-building and profit potential in Ford Racing Parts and Heritage Vehicles
-Lead the development and refresh of a 5-year cycle plan vision for all experiences while program managing the delivery over time
-Carefully work cross-functionally with marketing brand strategy customer insights and numerous partners throughout Ford Racing and beyond
Successful candidates will be able to balance contributing to multiple topics simultaneously with support from the Go-To-Market team and beyond. Topics may range from driving experiences travel adventures product reveals partner brand activations brand events digital racing and much more.

Youll Have...

-Strong interest in motorsports and performance vehicles a deep passion for all things auto is helpful
-Bachelors degree in business marketing or similar field ideally with an MBA
-10 years working in consumer goods potentially retail with some experience in the premium and luxury spaces
-Experience working directly or indirectly with Ford Dealers
-Deep critical thinking to evaluate profit-driving programs including tracking metrics to shift focus beyond that of marketing spend
-Capability to easily work beyond boundaries being a conduit to bring together disparate PoV owners across the Ford enterprise
-Strong point of view leveraging data to form a voice of the customer
-Experience marketing to enthusiastic customers driven by passion vs logic bonus if its in automotive
-A comfort in ambiguity building the structure to create change in the trajectory of Ford Racing

You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.

Final determination of salary grade will be based on candidates skills and experience and base salary will be set within the applicable range according to job scope responsibility and competitive market value.

For more information on salary and benefits click here: sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid
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