Data Scientist (MMM)
Bentonville, AR - USA
Job Summary
FocusKPI is seeking a Data Scientist with MMM (Media Mix Modeling)experience to enable deep media insights through advanced analytics for our client one of the largest retailers and e-commerce companies in the U.S.
Work Authorization: No Sponsorship provided
Location:On-site atBentonville AR
Duration:Full-time position
Pay range: $70k/annum
Responsibilities:
- Perform hands-on coding to retrieve and analyze large datasets using Python and SQL
- Integrate disparate data sources and leverage state-of-the-art analytics best practices to deliver integrated actionable insights to partners and stakeholders
- Manage and streamline the data extraction process with great attention to details
- Assess the potential usefulness validity and rigor of new data sources
- Work with a cross-functional team to ensure that the quality of the data are of the highest standard
- Help with media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes
Qualifications:
- Ph.D. degree in statistics/mathematics engineering computer science economics or a related field.
- Minimum of a Masters degree in related educational field.
- 4 years of industry experience in a data analytics and data science role
- Experience with advertising measurement and/or digital marketing analytics
- Experience with advertising technology platforms Ad servers DSPs DMPs etc.
- Proficient coding skills (SQL/Python/R)
- Deep knowledge of relational database capabilities and experience with big data technologies (Hive/Hadoop)
- Proficient BI/BA data visualization tools (Tableau Power BI ThoughtSpot Looker etc.)
- Experience working with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution Models (MTA) is mandatory
- Experience with Modeling and Machine Learning
- Experience with cloud technologies such as GCP AWS and Azure
- Experience in integrating structuring and analyzing large amounts of data from diverse sources
- Strong project management skills attention to detail and documentation skills.
- Strong written and verbal communication with the ability to communicate complex technical topics clearly to a range of audiences and to tell a story that provides insight into the business
- Passion for working in a fast-paced agile environment.
- A collaborative mindset and sense of curiosity
- Experience with predictive modeling algorithms and optimization techniques
- Experience applying statistics to business problems
Note: MMM/MTA experience is mandatory for a minimum of 3 years. Without MMM/MTA experience profiles cannot be considered.
Thank you!
FocusKPI Hiring Team
Founded in 2010 FocusKPI Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley California with an East Coast office in Boston Massachusetts.
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Required Experience:
Manager
About Company
FocusKPI offers custom marketing analytics solutions and specialized data science support to fit your timeline and budget. Among our areas of expertise are: personalization solutions, measurement (MMM & MTA), and customer sentiment analysis.