Marketing & Training Associate Bridgewater, MA

• Leasing Performance & Property Support
• Evaluate property performance through onsite visits reporting and KPI analysis (traffic tours closing ratios occupancy trends).
• Identify opportunities for improvement and implement actionable leasing strategies.
• Support onsite teams in driving urgency increasing conversions and achieving occupancy goals.
• Conduct regular property audits and brand walks to ensure execution aligns with company standards.

• Assist with training programs for onsite teams including:
• Leasing process and closing techniques
• CRM systems and lead management best practices
• Customer experience and communication (soft skills)
• Facilitate both in-person and virtual training sessions.
• Support onboarding and ongoing development of new hires (Leasing Consultants APMs etc.).
• Reinforce company standards best practices and performance expectations.
• Provide ongoing coaching and feedback to improve individual and team performance.

• Support onsite teams in executing marketing initiatives at the property level including:
  • Social media strategy and content creation (Instagram Facebook etc.)
  • Creation of signage and marketing collateral using platforms such as Canva
• Provide guidance on reputation management including review generation strategies and response best practices.
• Partner with onsite teams to ensure effective use of marketing tools to drive traffic and engagement.
• Assist with identifying opportunities to enhance curb appeal signage placement and overall property presentation.

• Collaborate closely with the Director of Marketing & Training to align leasing execution with marketing initiatives.
• Provide feedback from the field on lead quality CRM performance and traffic trends.
• Support rollout of marketing campaigns leasing contests and engagement initiatives.
• Ensure onsite teams are effectively leveraging CRM systems social platforms and reputation tools.

• Ability to drive leasing results through people
• Strong balance of sales training and operational execution
• Confident communicator who can influence and motivate teams
• Highly organized with the ability to manage multiple properties and priorities

• 3 years of experience in property management leasing or related field
• Strong understanding of leasing metrics and sales performance drivers
• Working knowledge of:
  • CRM platforms (lead management reporting follow-up workflows)
  • Canva or similar design tools for marketing collateral
  • Social media platforms and content strategy
  • Reputation management platforms (Google etc.)
• Excellent communication and presentation skills
• Ability to analyze performance data and translate into actionable strategies
• Proactive solutions-oriented mindset with strong organizational skills
• Routine travel to properties required

Required Experience:

IC