Product Manager – Customer Profile & Identity (12month FTC)

Our approach to working together means that ASOSers are required to be in the office at least three days per week. This enables stronger collaboration faster decisionmaking and a strong team culture while still offering the flexibility to work remotely when appropriate.

Digital Product at ASOS

At ASOS were proud to be a global fashion destination serving over 23 million active customers across more than 100 markets with 2.5 billion visits annually. Our Tech team is at the heart of everything we do powering the digital experiences that make ASOS a leader in online fashion retail.

We operate as a productled organisation where empowered crossfunctional teams solve real customer problems through experimentation data and clear ownership. From identity and checkout to personalisation and fulfilment we build platforms that scale globally and support longterm growth.

The Details

Were looking for a Product Manager to join Digital Product on a 12month fixedterm contract covering maternity leave. This role will lead our Customer Profile & Identity area - one of the most critical foundations of the ASOS digital experience.

Customer Profile & Identity underpins how customers register log in authenticate manage their account and experience personalised journeys across ASOS. The work directly impacts conversion retention security data quality and regulatory compliance.

Youll be the product lead for a dedicated crossfunctional squad working closely with engineering design data security marketing and customer care. Youll set clear direction prioritise highimpact opportunities and balance customer experience commercial outcomes and risk.

This is a handson role for someone who enjoys autonomy can move from strategy to delivery and is comfortable operating in a technically complex space.

What youll be doing

• Own the product vision and roadmap for Customer Profile & Identity covering registration login authentication account management and customer data foundations.
• Drive measurable improvements in conversion login success retention and customer experience using clear success metrics and experimentation.
• Lead initiatives to reduce friction in registration and authentication while maintaining strong security privacy and compliance (GDPR customer consent data protection).
• Partner closely with engineering design data security and analytics to ship highquality scalable solutions.
• Balance shortterm commercial wins with longerterm platform and data health.
• Use customer research behavioural data and experimentation to identify opportunities validate hypotheses and inform prioritisation.
• Communicate clearly and confidently with senior stakeholders building trust through strong narratives and evidencebased decisionmaking.
• Stay close to industry and competitor trends in identity authentication personalisation and accountbased experiences translating insight into action.

Qualifications :

About You

• Proven experience as a Product Manager working on customerfacing hightraffic digital products ideally within ecommerce or consumer platforms.
• Experience owning foundational or platform products (e.g. identity profile account payments checkout personalisation data platforms).
• Strong understanding of customer journeys across registration login and account management and how friction impacts conversion and retention.
• Comfortable working in agile crossfunctional teams alongside engineers designers and analysts.
• Datadriven mindset with experience using analytics tools (e.g. Power BI Adobe Analytics Contentsquare Optimizely or similar) to inform decisions and measure impact.
• Able to navigate technical complexity security considerations and regulatory constraints without losing sight of the customer.
• Clear communicator and storyteller who can bring stakeholders along the journey and make tradeoffs explicit.
• Proactive pragmatic and comfortable taking ownership in a fastmoving environment.

Additional Information :

BeneFITS 

• Employee discount (hello ASOS discount!)
• Employee sample sales 
• 25 days paid annual leave an extra celebration day for a special moment 
• Discretionary bonus scheme 
• Private medical care scheme 
• Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits 
• Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role 

Remote Work :

No

Employment Type :

Full-time