Polish CRM Manager

Our client is a digital services provider operating within the iGaming field. Their CRM team is at the core of their growth driving retention engagement and long-term success. As they expand team they are looking for top talent to drive growth and optimize player journeys.

They are looking for an experienced CRM Manager to drive CRM strategy across the Polish market owning the full player lifecycle and scaling retention performance in role is based in Spain with relocation support provided.

Responsibilities:

• Define and execute CRM strategy and products
• Own the full customer lifecycle: onboarding engagement retention reactivation and churn prevention
• Plan launch and optimize CRM campaigns across all channels (Email SMS Push In-app)
• Drive segmentation and personalization strategies tailored to different markets and player behaviors
• Analyze CRM performance (LTV retention conversion churn) and translate insights into actionable improvements
• Work closely with Product Analytics Content and Design teams to deliver data-driven campaigns
• Continuously test new mechanics offers and communication approaches across different regions
• Monitor market trends and competitors across key geographies
• Ensure compliance with local regulations and responsible gaming standards in each market

Requirements:

• 2 years of CRM experience
• Proven experience in CRM iGaming across Polish market
• Strong understanding of player lifecycle management and retention mechanics
• Hands-on experience with CRM platforms (e.g. Braze Optimove Salesforce or similar)
• Strong analytical mindset (segmentation A/B testing performance optimization)
• Experience working in cross-functional and international teams
• Proficient level of English language
• Native or bilingual level of Polish language

• Health Insurance
• Basic salary along with quarterly bonuses
• Learning and development opportunities interesting challenging tasks;
• Company fitness corner in the office for employees;
• Opportunity to develop language skills and partial compensation for the cost of language classes;