Social Media Strategist

Ethical Brand Cois the proud manufacturer ofEverEscents Organic Hair CareClever CurlEco Style ProjectandNoosa Naturals leading Australian hair care brands changing the modern approach to professional personal-care products. We provide market leading products that enhance the lives of everyday people and respect the environment we live in we continually strive towardsthe ultimate customer experience.

At Ethical Brand Co we are committed to having a positive impact on our environment and thecommunities we operate within. Our daily operations ensure we make ethical choices by undertaking community and environmental initiatives and align with like-minded charities and organisations. Our customers share our ethos and are at the forefront of our decisions.

THE ROLE

As we continue our growth journey we are excited to introduce a pivotal role to our business. Wehave a unique opportunity for aSocial Media Strategistto join ourHQteam on the beautifulSunshine Coast. We are looking for an organised and detail-oriented specialist to develop and execute high performing data-driven digital strategies that strengthen our brand presence.

Reporting to the Community Manager the Social Media Strategist will play a key role in driving audience engagement and will contribute to measurable business growth. Whilst this dynamic role is based onsite it does include occasional travel across our customer base (ANZ).

KEY RESPONSIBILITIES

Strategy Develop and execute datadriven social media strategies that increase audience engagement optimise performance and deliver strong return on investment.

Channels Lead and optimise activity across Meta Instagram LinkedIn Pinterest TikTok and YouTube applying platformspecific best practices to maximise reach and effectiveness.

Creativity Own and manage the content calendar ensuring campaigns are creatively compelling onbrand and aligned with broader business and commercial objectives.

Impact Drive measurable business growth through innovative thinking continuous improvement and a resultsfocused mindset bringing fresh ideas and creative energy.

Collaboration Partner closely with internal stakeholders and external agencies to plan execute and optimise integrated campaigns that deliver consistent outcomes.

KEY SKILLS

The Social Media Strategist combines strong communication and interpersonal skills with in-depth EBC product knowledge and a genuine passion for the hair industry. Relationship building promotional ability and analytical skills are key to driving growth and understanding of customer andmarket trends.

Technical Knowledge Demonstrates knowledge and technical expertise.

Strategic Thinking -The ability to develop and implement long-term plans.

Problem Solving Theability toact with professionalismand meetproblems head on.

Communication Strong verbal active listening andwritten communication skills.

Analytical Skills -The ability to interpret data and translate into actionable strategies.

Professional Growth Recognises own strengths and skills to meet future business objectives.

Organisational Skills -The ability to manage multiple expectations and tasks simultaneously.

Adaptability Adjusts own behaviours to work efficiently and favourably.

Results Driven -The motivation to achieve excellence and exceed KPIs.

WORKING AT ETHICAL BRAND CO

Were dedicated to making your career rewarding and meaningful. Along with a strong inclusivecompany culture with a genuine commitment to social environmental and community initiatives Ethical Brand Co is committed to the health and happiness of our team members and offers an exciting Employee Benefits initiative:

• Flexible working arrangements
• 26 weeks Paid Parental Leave
• Birthday Leave a paid day off to celebrate your day birthday
• Me Leave a paid day off each quarter to spend the day as you please
• Pets in the workplace
• Regular social events and conferences
• Ongoing professional development and education opportunities
• Competitive company bonus structure
• Product experience allowance

At Ethical Brand Co our daily practices ensure we make ethical choices in as many aspects of ouroperations as possible by undertaking internal community and environmentally driven initiatives:

Integrity We are honest ethical and transparent at all times.

Experience We aim to provide the ultimate customer experience by listening communicationand delivering tailored solutions.

Teamwork We work together as a team to deliver optimum outcomes.

Sustainably We prioritise eco-friendly solutions and sustainable business practices.

Community We actively engage with and respect the communities we operate in.

Happiness We inspire laughter and foster a fun-filled work environment.

READY TO APPLY

This role is ideal for a professional who thrives in a customerfirst environment and is motivatedto play a meaningful role in Ethical Brand Cos continued growth. You can read more about who we are and our beautiful brands:

Thank you for your interest in joining Ethical Brand Co and taking the time to apply.

Please apply below or email your cover letter and resume are reviewed on a rolling basis and shortlisted candidates will be contacted.

For further information or a confidential conversation please contact

Please note we enjoy a collaborative on-site workspace at Ethical Brand Co. Fully remote work andoverseas sponsorship are not available for this position.