Programmatic Media Specialist

About BYD

BYD is a global leader in electric vehicles and clean energy solutions with a clear purpose: to build a zero-emission future that reconnects humanity with nature. As BYD continues its rapid growth in the UK we are building a best-in-class in-house media capability to drive brand awareness consideration and demand for our EV & PHEV portfolio.

About the Role

The Programmatic Media Specialist will be responsible for the planning activation optimisation and performance of BYD UKs programmatic display video and connected TV activity.

Working closely with the wider Paid Media Brand PR and Creative teams this role will ensure programmatic media plays a central role across both upper-funnel brand campaigns and lower-funnel performance activity.

Key Responsibilities

Programmatic Planning & Activation

• Plan launch and manage programmatic campaigns across Display Online Video YouTube and CTV.

• Activate campaigns using DSPs such as The Trade Desk Amazon Quantcast or equivalent platforms.

• Translate brand and performance objectives into clear programmatic strategies.

• Support integrated planning alongside Paid Search Paid Social OOH and ATL activity.

Optimisation & Performance

• Monitor and optimise campaigns to improve reach frequency CPM CPV CTR and on-site performance.

• Analyse performance data to identify insights and optimisation opportunities.

• Own pacing budget control and delivery across campaigns.

Audience Data & Measurement

• Build and activate first-party third-party contextual and geo-based audiences.

• Support testing frameworks across formats audiences and creative.

• Work with analytics partners to ensure accurate tracking and measurement.

Creative & Collaboration

• Provide feedback on creative performance and best practice.

• Collaborate with Brand PR and Commercial teams on launches and always-on activity.

• Coordinate with media owners and partners where required.

Qualifications & Requirements

Essential

• 35 years experience managing programmatic media campaigns.

• Hands-on experience with DSPs such as The Trade Desk Amazon DV360 or Quantcast.

• Strong understanding of full-funnel programmatic media.

• Strong analytical skills with advanced Excel / Google Sheets proficiency.

• Understanding of tagging and google analytics

Desirable

• Experience in automotive or high-consideration categories.

• Exposure to CTV and premium video environments.

• Experience supporting large-scale brand or ATL campaigns.

Benefits

• Workplace Pension

• Private Healthcare

• Car Salary Sacrifice Scheme

• Competitive salary based on experience and qualification.

• Team building events and employee learning opportunities.