Paid Media Lead

WHAT YOULL DO

As the Paid Media Lead you lead fullfunnel media planning and execution by aligning global and local paidmedia activities with commercial goals optimizing performance and driving strong results across channels. You have experience of managing large media budgets in the present or past role have a funnel expertise and have driven agency collaboration oversee highquality execution through continuous reviews performance tracking and crossfunctional coordination.

Key Responsibilities include:

Media Strategy & Planning

• Lead the formulation of Full-funnel (global and local paid media channels) media strategy & plan for activities along marketing calendar in accordance to set QCP process together with  agency teams including budget per campaign/channel/week
• Deep understanding of MMM RBA Meta Google platform dashboards to lead projections (Annual monthly & campaign basis) optimizations (in campaign monthly quarterly) KPI tracking.

Media Activation Optimization & Performance

• Effectively lead media high media budget and help drive strong brand affinity in mind and aided brand recall media lead acquisition and retention activations.
• Lead complete mandate from top of funnel to bottom funnel perspective connecting media / marketing efforts with business driven roles.
• Proper understanding of digital & physical media landscape and capability to execute campaigns in line with business / channel requirement.

Agency Management & Governance

• Conduct onboarding and regular performance reviews for local agencies based on global framework
• Responsible for the overall tactics and execution of local channel activation in collaboration with the media agency and global media teams.

Please click here for the complete role description

WHO YOU ARE

We are looking for colleagues with:

• Strong paid media expertise across channels and the full funnel
• Analytical and data-driven mindset
• Strong stakeholder management and collaboration skills
• Commercial mindset with focus on ROI and performance
• 8-10 years experience in digital marketing with strong focus on performance channels
• Proven track record in managing large media budgets and driving ROI-focused campaigns
• Experience managing agency partners

WHO WE ARE 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design affordable prices and sustainable solutions. We want to liberate fashion for the many and our customers are at the heart of every decision we make. 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together we want to use our power our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.  

WHY YOULL LOVE WORKING HERE 

At H&M Group we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.  

• You will receive 25% off H&M Group brands; H&M COS Monki Weekdays Arket & Other Stories 
• We are an inclusive company where you are encouraged to be yourself at work 

Additional Information :

This is a full time position. Apply by sending in your CV in English as soon as possible but no later than May 24th 2026. Due to data policies we only accept applications through career page.

Remote Work :

No

Employment Type :

Full-time