Social Media & Content Specialist

Ever since we started in 2007 Sunrun has been at the forefront of connecting people to the cleanest energy on Earth. Its why weve become the #1 home solar and battery company in America. Today were on a mission to change the way the world interacts with energy and were building a company and brand that puts power at the center of life. And were doing it by designing a dynamic culture where employee development well-being and safety come first. Were unlike any other solar company. Our vertically integrated model gives us total control over every part of the energy lifecycle from sale through installation and beyond so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.

At Sunrun we are building a world run by the sun. We are looking for a versatile Social Media & Content Specialist who is a master storyteller a creative trend-spotter and a digital native. This is a high-impact hybrid role designed for someone who can turn complex renewable energy topics into engaging content while simultaneously driving a robust sales pipeline.

You wont just be postingyou will be the architect of our digital presence. You will bring the Sunrun brand to life across our social ecosystem using social media as a strategic lever for both brand growth and lead generation. This role combines high-level creative strategy with a targeted focus on supporting sales objectives through strategic digital engagement.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Social Media Strategy & Content Creation

• Develop and execute a comprehensive social media strategy across all major platform

• Create edit and publish high-quality engaging multimedia content including short-form video (Reels/TikToks) graphics and copy.

• Maintain a consistent brand voice and visual identity while adapting messaging for different audience segments.

• Manage a detailed content calendar to ensure regular posting and alignment with broader marketing campaigns.

Sales Enablement & Lead Generation

• Collaborate closely with the sales teams to develop content that addresses customer pain points and highlights product value propositions.

• Design and implement social selling strategies to identify and engage potential leads.

• Create bottom-of-the-funnel content such as case studies testimonials and product demos tailored for social distribution.

• Monitor social channels for sales opportunities and facilitate hand-offs to the sales department.

Recruitment Branding & Talent Attraction

• Employer Brand Storytelling: Create compelling video content that highlights our sales channels and the earning potential at Sunrun to attract high-performing sales professionals.

• Recruiter Enablement: Develop plug-and-play social assets for our recruiting team to help them source top-tier talent via LinkedIn Instagram and TikTok.

• Culture Capture: Travel to sales offices and branches to capture the energy competitions and success stories that define our internal culture.

Community Engagement & Management

• Actively manage and grow our online communities by responding to comments messages and mentions in a timely and professional manner.

• Identify and engage with industry influencers and brand advocates to expand reach.

• Stay ahead of social media trends algorithm changes and competitor activity to keep the brand at the forefront of the industry.

Analytics & Reporting

• Track and report on KPIs including engagement rates follower growth website traffic from social and SQLs generated.

• Use data-driven insights to continuously optimize content performance and ROI.

• Analyze social metrics with a focus on recruitment conversiontracking how social engagement leads to applicant flow.

• Leverage AI tools for rapid video editing and captioning to ensure we are moving at the speed of social without losing quality.

Requirements:

• Experience: 3-5 years of experience managing social media for a high-growth brand or creative agency.

• Portfolio: A strong portfolio or reel demonstrating your ability to create engaging short-form video and high-performing social campaigns.

• Platform Mastery: Expert-level knowledge of the inner workings of TikTok Instagram LinkedIn and YouTube algorithms.

• Technical Skills: Proficiency in mobile editing apps (CapCut InShot) and Adobe Creative Suite (Premiere Rush After Effects Photoshop).

• Ability to move at the speed of social prioritizing breaking trends and high-priority brand moments in real-time.

• AI Literacy: Familiarity with using AI to enhance creative brainstorming and streamline content production tasks.

• Communication: Exceptional verbal and written communication skills; must be comfortable being on-camera or directing others during content shoots.

Recruiter:

Please note that the compensation information is made in good faith for this position only. It assumes that the successful candidate will be located in markets within the United States that warrant the compensation. Please speak with your recruiter to learn more.

Starting salary/wage for this opportunity:

Compensation decisions will not be based on a candidates salary history. You can learn morehere.

This job description outlines the primary responsibilities some essential job functions and qualifications for the role. It may not include all essential functions tasks or requirements. If you are a qualified individual with a disability and you need reasonable accommodation during the hiring process or to perform this role please contact us at .

Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO Sunrun