Growth Marketing Manager

Join us in developing the Digital Safety Standard and simplifying safety for professionals and adventurers across the globe. We are looking for a Growth Marketing Manager who wants to own the full conversion journey and build the marketing engine that takes Twiceme to the next level.

WE ARE TWICEME

Twiceme Technology aims to provide fewer accidents and faster aid for all. We are on a mission to improve safety by reducing complexity before and after an accident.

Developed since 2017 we believe that helping is the most human trait of all. With us on this journey we have over 50 brands like POC Oakley Studson and Lift.

Weve been building our presence across North America for several years and were now seeing real traction with our Safety Management Portal (SMP). Scaling SMP adoption is our next big push and this is where you come in.

THE ROLE

As Growth Marketing Manager you will own Twicemes entire conversion funnel from awareness to signup in our Safety Management Portal. You are analytical fast-moving and obsessed with outcomes. You dont wait for perfect briefs; you build test and improve. You will work closely with the product and sales teams with direct impact on growth targets and full ownership of the digital marketing stack.

KEY RESPONSIBILITIES

Funnel ownership and conversion: Own the full conversion funnel from first contact to SMP signup identify bottlenecks and continuously improve conversion rate. Build manage and optimize landing pages onboarding flows and lead nurture sequences.

Data-driven analysis: Continuously analyze campaign results traffic and user behavior and turn insights into concrete actions. Set up and maintain tracking attribution and reporting infrastructure across all channels.

Performance marketing and campaign execution: Plan set up and optimize paid and organic campaigns. Test new channels audiences and messaging through structured A/B testing.

Marketing calendar and channel strategy: Independently plan and prioritize activities across all relevant channels tied to clear goals and expected impact.

Conversion-driven content: Develop and optimize content with or without AI with a clear purpose of driving conversion adapted by audience and channel. Act as the main contact and briefing owner toward external partners for film video and creative production.

Social media: Own publishing and communication across our social media channels. Be our voice through daily presence and active participation in conversations proactively building brand awareness and thought leadership.

Digital infrastructure and tools: Ensure the right tools and flows are in place: tracking landing pages automation. Actively work with new tools including AI to increase efficiency and output.

Tempo and delivery: Work iteratively with rapid test cycles (testlearnoptimize) and ensure continuous output and improvement.

OUR MINDSET

We are brave helpers who make things happen. As a key person within Twiceme you are:

• Target-oriented and entrepreneurial
• A can-do attitude who thrives in fast-moving scale-ups
• A true owner not a passenger you take accountability for results not just activities
• Calm under pressure comfortable with ambiguity and energized by rapid iteration
• Empathetic and collaborative you understand your audience and support your team
• Always exploring new technologies and ideas specifically using AI to increase quality and speed of output

WHAT YOU BRING

• 3 years of experience in growth marketing performance marketing or a similar conversion-focused role
• Proven track record of owning and improving a B2B or SaaS conversion funnel end-to-end
• Strong hands-on experience with marketing automation tools (HubSpot or similar)
• Proficient in paid and organic channel execution you can run a campaign not just brief one
• Data fluency comfortable in analytics platforms building reports and drawing actionable conclusions
• Strong copywriting skills channel-native audience-specific conversion-oriented
• Active and confident social media presence in a B2B context
• Proficient use of AI tools to increase quality and speed across research content and analysis

BONUS IF YOU HAVE

• Experience working in startups or scaleups with limited team resources
• Experience in safety tech construction IoT or industrial B2B
• Swedish language skills

ABOUT TWICEME

Twiceme Technology is a Stockholm-based company established in 2017 providing digital safety technology seamlessly embedded into a wide range of equipment. We integrate low-tech solutions to deliver high-tech safety features enhancing value for both users and producers. By empowering people to help one another when it matters most we set the benchmark for accessible reliable and human-centered safety.

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