Director, Influencer Marketing BeatBox

Anheuser-Busch

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profile Job Location:

Saint Louis, MI - USA

profile Monthly Salary: $ 106400 - 126350
Posted on: 21 hours ago
Vacancies: 1 Vacancy

Job Summary

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do

SALARY:

St. Louis: $106400 - $126350 bonus and long-term incentive eligible

New York City: $129600 - $153900 bonus and long-term incentive eligible

COMPANY:

We are home to the nations most iconic beer and beyond beer brands including Michelob ULTRA Americas #1 top-selling beer as well as Busch Light Budweiser Bud Light Stella Artois Cutwater Spirits and industry-leading craft brands. From our longstanding efforts to support American farmers military veterans and first responders to emergency drinking water donations and responsible drinking programs we are guided by our commitment to the communities we call home and the 65000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do

ROLE SUMMARY:

The Director of Influencer Marketing will lead influencer marketing initiatives and shape BeatBoxs social media strategy alongside the Brand and Social Media Directors. The Director of Influencer will be responsible for developing and executing social and influencer marketing strategies that align with our brands goals and objectives driving brand awareness engagement and growth through authentic branding and partnerships.

JOB RESPONSIBILITIES:

  • Own influencer Budget and maximize ROI.

  • Final Approval of Gifting Boxes aligned with Budget.

  • Liaison bigger picture partnerships PR/Press opportunities.

  • Oversee finance invoices contracts W9s.

  • Manage negotiations/ pitch calls with potential partners.

  • Final approval on all contracts drafted and executed by influencer manager.

  • Ensure all influencer agreements adhere to standard marketing policies and branding policies.

  • Develop and execute comprehensive influencer marketing strategies that align with the brands marketing goals and objectives.

  • Negotiate contracts and partnerships with influencers ensuring mutually beneficial terms and deliverables.

  • Oversee influencer campaign planning execution and performance analysis optimizing strategies for continuous improvement.

  • Define KPIs and metrics to measure the success and ROI of social and influencer marketing campaigns providing regular reporting to senior management.

  • Work closely with cross-functional teams including marketing social media public relations and creative departments to integrate influencer campaigns into overall marketing efforts.

JOB QUALIFICATIONS:

  • Proven experience in social & influencer marketing with a track record of successful influencer partnerships and campaigns.

  • Strong leadership and team management skills with the ability to build motivate and guide a high-performing team.

  • Excellent negotiation and contract management skills.

  • Deep knowledge of social media platforms trends and best practices.

  • Exceptional communication and interpersonal skills to foster strong influencer relationships.

  • Analytical mindset with the ability to define and measure KPIs and ROI.

  • Creative thinking and the ability to identify unique and impactful social/influencer opportunities.

  • Strategic thinking and the ability to align influencer initiatives with overall brand goals.

  • Proficiency in influencer marketing tools and platforms.

  • Bachelors degree in Marketing Communications Business or a related field; MBA or relevant advanced degree is a plus.

  • Minimum of 5-7 years of experience in influencer marketing with at least 2-3 years in a leadership or managerial role.

  • Proven success in developing and executing influencer marketing strategies for consumer brands.

  • Experience in budget management and strategic planning.

  • Prolonged periods of sitting at a desk and working on a computer.

  • Must be able to lift up to 15 pounds at times.

WHY ANHEUSER-BUSCH:

At Anheuser-Busch our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer Anheuser-Busch has delivered a legacy of brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. As the nations top brewer one of the fastest growing spirits companies and an insurgent force in energy drinks we drive economic prosperity nationwide through investments in our people facilities and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS:

  • Health benefits including Medical Dental Vision Wellness and Tax-Advantaged Savings and Spending Accounts

  • Life Insurance and Disability Income Protection

  • Generous Parental Leave and FMLA policies

  • 401(k) Retirement Savings options with a company matchingcontribution

  • Chance to work in a fast-paced environment among a company ofowners

  • Free Beer!


Required Experience:

Director

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent ...
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About Company

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America's best-loved brewery and beers, creating stronger communities and meaningful moments for over 165 years. Bringing people together for a Future with More Cheers.

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