Regional Marketing Manager

About the position

Location: Amsterdam

Hybrid

About the position

As Regional Marketing Manager you will lead the portfolio strategy and innovation agenda for Flora Professional targeting chefs cooks baristas and bakers. Out-of-Home (OOH) is a key growth driver and you will play a central role in accelerating it.

Your mission is to unlock new growth by developing breakthrough product and service solutions supported by compelling communication toolkits and customer-ready sales materials.

Your Mission Objective:

Own the European Innovation Strategy

Define and drive the regional innovation roadmap aligned with market needs and evolving consumer customer and operator space opportunities and build a robust 3-year pipeline across core adjacent and breakthrough spaces.

Drive Operator-Centric Innovation

Lead end-to-end innovation and renovation projectsfrom insight to launchensuring strong commercial impact. Collaborate closely with R&D CommercialChefsFinanceand Supply Chain to deliver on time and in full while aligning stakeholders around clear priorities.

Lead Cross-Functional Execution Excellence

Orchestrate cross-functional teams across R&D Supply ChainCommercial Finance and Regulatory to deliver seamless execution. Oversee key levers including positioning pricing packaging claims and activation.

Elevate Marketing Communications & Activation

Lead the development of impactful communications from briefing to execution. Partner with creative agencies chefs and digital teams to deliver insight-driven high-performing campaigns across channels.

Measure Learn & Scale

Track post-launch performance using key metrics such as sales and operator feedback. Continuouslyoptimize scale or pivot initiatives to maximize impact and fuel long-term growth.

So what does it take to be successful in this role

• Strong strategic and commercial acumen with a proven ability to translate business consumer and market insights into actionable growth opportunities that drive profitability and market share.
• Solid marketing and innovation expertise with 8 years of experience in brand building innovation and portfolio managementideally within the food or FMCG & Food sectorand a strong grasp of integrated multichannel marketing.
• Excellent project and portfolio management skills including the ability to lead complex initiatives endtoend manage multiple priorities and deliver results in dynamic environments.
• Deep consumer and customer focus combining a strong understanding of consumer behaviour and OOH operator needs with the ability to turn insights into impactful strategies and clear value propositions.
• Compelling communication leadership and digital mindset with strong storytelling and presentation skills a datadriven approach to decisionmaking and a collaborative handson leadership style suited to fastpaced international settings.

Whats next

If youre ready to shape how Flora Food Group wins acrossOut-of-Home wed love to hear from you. Application Deadline: 15th May 2026. For questions you can reach out to Richard Hodgson Talent Acquisition via WhatsApp at 44(0)or email at

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace we understand that you might not meet all the requirements stated in the description but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values qualifications performance skills behaviours experience and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race color sex religion sexual orientation national origin disability genetic information pregnancy or other personal characteristics.