Head of Marketing and Growth

About Odin

Odin is building the investment infrastructure for the future of private markets. We believe capital is one of the most powerful tools for shaping the world - and more people should be putting it to work. Our mission is to make it radically easier to raise and deploy capital so that anyone anywhere can back the companies and ideas they believe in.

Our first product is a full-stack platform for launching and running private investment firms - think Shopify for VC and PE. We handle all the infrastructure: from legals and investor onboarding to KYC/AML payments tax reporting and exits.

Were already trusted by over 10000 angels VCs and founders. We administer over $500m in assets covering investments from pre-seed to series E. This includes household names like ElevenLabs OpenAI SpaceX xAI Anduril etc. but also new companies creating everything from synthetic brains to small nuclear reactors.

Why Were Hiring

Odin already has strong organic inbound and brand pull but there is no systematic engine driving it. Were hiring a Head of Marketing and Growth to change that. The primary responsibility is to create a repeatable scalable system that brings the right people into the pipeline and converts them into customers.

This role owns both growth and marketing covering the end to end loop across new and existing customers. This includes brand marketing inbound lead generation conversion product marketing and community.

The highest priority today is building the growth engine (generating and helping to convert sales leads). Over time the balance of work may shift. The expectation is that you can assess what matters most at any given moment and focus there.

You are not hired to optimise for a specific channel or discipline. You are hired to make good decisions about where time and effort should go and to execute against those decisions.

Everything you do should be grounded in impact. That may mean focusing on inbound and conversion or it may mean investing in brand and positioning when it materially improves outcomes.

Responsibilities

• You take full ownership of inbound pipeline and are accountable for generating and converting demand through your work.

• Distribution sits with you end-to-end. This includes organic search / GEP email social content and website conversion. You decide where to focus based on what materially moves pipeline rather than following standard playbooks.

• You are comfortable getting close to the work. That means being able to write build and ship when needed whether that is a lead magnet campaign new web page or piece of social collateral. Over time you will shape how this evolves but in the early stages speed and quality of output matter more than structure.

• Growth should compound. The expectation is that you build mechanisms assets and systems that continue to generate inbound over time rather than relying on one-off campaigns.

• You set up and own tracking attribution and performance analysis. You understand what is working what is not and iterate quickly to improve conversion across the funnel.

• AI is part of how you operate. You use it to increase speed quality and effectiveness with a measurable impact on outcomes.

• There are areas of marketing beyond the inbound engine that you also own - community partnerships and brand marketing. Overall positioning sits with the founders for now; that grows with you over time.

• You work closely with sales on the ICP. Sales defines who we are going after and how we convert them. You figure out how to bring those people in. Your key target is new icp conversations with our sales team.

• The scope of the role is not fixed. You expand it through results identifying where additional effort will have the greatest impact and acting on it.

Who You Are

• First marketing or growth hire or founder of something where finding an audience was the hard part. Founder-adjacent (very early employee real 0-to-1 build) is also exciting.

• Experienced in operating without a playbook. Comfortable walking into something undefined working out what matters and building from first principles.

• Strong orientation towards outcomes over activity. Pipeline and revenue matter more than engagement impressions or output.

• Good judgement on where time should be spent. Able to prioritise what will actually move things forward rather than defaulting to what is considered best practice.

• Comfortable getting close to the work when needed. Able to write and ship without relying on others to turn ideas into output.

• A systems thinker. When something works the instinct is to make it repeatable and scalable rather than continuing to do it manually.

• Moves quickly and is comfortable being wrong. Prefers testing and iterating over trying to get everything right upfront.

• Commercially minded with a clear understanding of how work connects to pipeline conversion and revenue.

• Action-oriented able to make decisions without constant validation. When something is unclear forms a view acts on it and adjusts based on results.

• Has used AI in a way that has had a real impact on output or performance with clear examples of how it has improved outcomes.

Working at Odin

Were building a London-based commercial function. When not travelling or building relationships externally this is a role where being in the office working closely with the founders and wider team makes a real difference. The speed and intensity we operate at make in-person collaboration valuable and we expect at least three days per week in the office.

We work hard and care about performance. We also support sustainable output and life outside work.

Benefits

• Health: Private health insurance (Vitality) paid sick leave including support for pregnancy loss and fertility treatments and access to Spill for mental health support

• Wellness: 1000 annual budget for health therapy or fitness

• Parental Leave: Enhanced maternity adoption paternity and partner leave

• Pension: 4% employer contribution with salary sacrifice options

• Time Off: 25 days annual leave 2 wellness days and flexible bank holidays (33 days total)

• Work From Anywhere: Up to 6 weeks per year working from anywhere globally

• Birthday Leave: An additional day of leave

Required Experience:

Director