Creative Designer 4-H Primitive Pursuits

Responsibilities/Essential Functions: (List the positions assigned responsibilities and estimate percentage of annual time spent on each responsibility. Include only the essential functions that are fundamental and necessary to the position. If the section does not apply to this specific position leave it blank. Estimate of percent will vary based on the needs and changing priorities of the position. Approximate percent of time will be annualized in 5% increments.)

Administrative Responsibilities:

• Support Primitive Pursuits team in developing appropriate strategies to maximize return on investment.

• Assist with the continual development of Primitive Pursuits brand as it pertains to values deliverables and quality of program as part of the Primitive Pursuits team.

• Assist in planning effective strategic communications.

• Under direction of supervisor manage and plan website pages to strategically increase lead generation email opt-ins enrollment and other organizational goals.

• Monitor website social media and other communication methods use-age and support the measurement of the effectiveness of marketing efforts.

• Make recommendations to supervisor for strengthening and improving the marketing plan.

• Act as production and marketing expert for staff within the program by consulting with them on marketing projects and providing high level advice on creation of marketing materials.

• Under direction of supervisor enhance relationships with community organizations in order to build connections to enhance marketing efforts.

• Ensure that social media content contains current and timely program related news and information under the established program parameter.

• Develop customer profiles and segmentation.

• Upgrade website based on changes in program and program needs.

• Design and create online and offline marketing and fundraising campaign materials.

• Initiate regular website updates and online content creation and implement strategic development plans for 4-H Primitive Pursuits website.

• Design create and deliver all email newsletters to various audiences.

• Design and create new webpages and make appropriate updates to existing webpages.

• Support educator staff with preparation of program brochures and fliers.

• Coordinate displays and represent Primitive Pursuits at events fairs under guidance of supervisor.

• Handle bulk mail and print media delivery to various local outlets.

• Coordinate photography and photo tagging archiving etc.

• Coordinate the placement of advertising in online and offline media.

• In cooperation with Supervisor and/or Executive Director jointly develop and pursue a professional development plan to increase competencies relative to position accountabilities and to address changes in programming and Association priorities.

• Collaborate in activities that are in general support of Cornell Cooperative Extension including but not limited to attendance at staff meetings timely reporting of expenses working with other staff general marketing of Extension programs and other duties as assigned.

• Support the Association to maintain a safe working environment.

• Be familiar and strive to follow any applicable federal state local regulations Association health and safety policy/procedure/requirement and standard.

• Act proactively to prevent accidents/injuries and communicate hazards to supervisors when identified.

• Appreciate and embrace diversity in all interactions with clientele staff volunteers and the public.

• Assist the Cornell Cooperative Extension system in reaching out to diverse audiences.

• Aware of and adheres to established Cornell Cooperative Extension Association of Tompkins County policies and procedures.

• Contribute to the overall success of the organization by performing all assigned duties in a professional timely and accurate manner.

This is a Part time 30 hours per week non-exempt benefits eligibleposition. Compensation paid at the rate of $24.00 per hour. Excellent benefits based on eligibility including:

• Vacation Sick and Personal time
• Paid Holidays
• NYS Health Insurance Program (including Dental Insurance)
• NYS Retirement
• Long-term Disability Insurance
• Voluntary Tax Deferred Annuity
• Voluntary Flexible Spending Accounts
• Voluntary Group Universal Life Insurance
• Voluntary Personal Accidental Insurance
• Voluntary Legal Plan Insurance
• Voluntary Long Term Care Insurance
• Voluntary Auto and Homeowners Insurance
• Voluntary Pet Insurance
• Voluntary New Yorks College Savings Program

Please be sure to read the Notice to Applicants found on the Jobs with CCE page:

To Apply: Applicants (including current employees of other Cornell Cooperative Extension Associations) must apply online through the APPLY button in this job posting. Current employees of Cornell Cooperative Extension Tompkins County are considered internal applicants and must apply online through their Workday account which may be accessed here: For details on how to apply visit: applicants are requested to submit a cover letter resume and indicate three individuals who may be contacted as a reference. Please consider indicating in your application all information you feel would be helpful for selection committee members to know. Once the application is submitted you will NOT be able to change your submission or add attachments. Be sure that you have followed all directions and requirements listed in the job posting.

Position closing dates may change based on Association needs.

No relocation or VISA Sponsorship available.

The Association may make reasonable accommodations to enable applicants to participate in the hiring process and employees to perform the essential functions of their job. If you require an accommodation so you may participate in the selection process you are encouraged to contact Cornell Cooperative Extension Administrative Systems at or via email at:

Job Title:

Association Communications Coordinator

Level:

005

Pay Rate Type:

Hourly

Company:

Contract College

Contact Name:

Sherrhonda Ebony

Cornell Cooperative Extension is a collaboration among Cornell University the United States Department of Agriculture the State of New York and the residents of New York State. Per NYS Law county and regional extension service associations are subordinate government agencies. This employment opportunity is with the entities listed and not with Cornell University.

Cornell Cooperative Extension is an employer and educator recognized for valuing AA/EEO Protected Veterans and Individuals with Disabilities. Individuals who bring a diverse perspective and are supportive of diversity are strongly encouraged to apply.

Notice to Applicants: Please read the required Notice to Applicants statement. This notice contains important information about applying for a position at Cornell Cooperative Extension as well as some of your rights and responsibilities as an applicant.