Head of Marketing
McLean, MD - USA
Job Summary
Are you passionate about the chance to bring your marketing experience to a world class organization that is leading the way in both content and technology to make a safer and more secure world Do you have the skills necessary to drive organizational market presenceIf you have a strong marketing leadership background and brand ownership skills then Thomson Reuters Special Services (TRSS) is looking for you!
About the Role
As the Head of Marketing at TRSS you will serve as the senior marketing leader responsible for building and driving the full marketing function from brand and demand generation to product marketing corporate strategy and growth. This is a uniquely expansive leadership role that sits at the intersection of marketing product and business strategy. This role will report directly to the Chief Revenue Officer. You will own the companys market presence end-to-end leading a team across brand content demand generation product marketing and customer marketing while also playing an active role in shaping TRSSs long-term growth strategy through market intelligence M&A evaluation and identification of strategic partnerships and expansion opportunities.
Critically this role serves as the connective tissue between customer needs product development technology and revenue ensuring that how we build market sell and grow as a company are always grounded in real market and customer intelligence. As a highly visible leader you will ensure TRSS is positioned for sustainable scalable growth across Government and Commercial markets while building and developing a high-performing marketing organization. As the Head of Marketing you will also contribute to a variety of areas including:
Marketing Leadership & Team Development
- Lead a high-performing marketing team spanning brand demand generation content product marketing and customer marketing functions.
- Establish a culture of accountability creativity and data-driven decision-making across the marketing organization.
- Own the marketing budget ensuring strategic allocation of resources across channels programs and headcount to maximize ROI.
Brand Strategy & Market Presence
- Own and evolve the TRSS brand including brand architecture visual identity tone of voice and market positioning ensuring consistency and impact across all touchpoints.
- Collaborate with the Director of Communications to build and execute an integrated communications strategy that elevates TRSSs profile across government and commercial markets including PR thought leadership events and digital presence.
- Position TRSS as an innovative forward-thinking leader in its markets through a compelling and differentiated brand narrative.
- Oversee and develop enterprise-level marketing campaigns and programs that build brand awareness credibility and preference among target audiences.
Demand Generation & Revenue Marketing
- Own the demand generation strategy and execution across all channels including digital content events and partner marketing with clear accountability for pipeline contribution and revenue influence.
- Partner closely with Sales leadership to align marketing programs to revenue targets pipeline goals and sales cycle needs.
- Build and optimize a full-funnel marketing engine that drives awareness lead generation and pipeline acceleration across both government and commercial segments.
- Own marketing performance dashboards and reporting frameworks tracking KPIs across the full funnel and communicating impact to executive leadership.
Product Positioning & Messaging
- Develop compelling product positioning messaging and value propositions that resonate with buyers decision-makers and industry influencers across government and commercial sectors.
- Ensure all messaging clearly articulates TRSSs differentiation and aligns with the companys overarching vision and growth objectives.
- Translate complex technical capabilities into clear customer-focused narratives that drive engagement and conversion.
- Ensure product-level messaging is consistent with and complementary to broader brand strategy maintaining alignment across all marketing programs and channels.
Voice of the Customer (VoC) Program
- Own and lead TRSSs formal Voice of the Customer program serving as the internal champion for the customer perspective across all products technology and go-to-market decisions.
- Design and operationalize ongoing feedback mechanisms including customer interviews surveys advisory boards and win/loss analysis to build a continuous and structured stream of customer insight.
- Regularly present VoC findings to leadership to inform portfolio decisions pricing strategy and growth priorities.
Customer-Centric Strategy & Product-Technology Collaboration
- Serve as the primary bridge between customer needs and product and technology development ensuring that what TRSS builds is directly informed by market demand customer pain points and competitive gaps.
- Partner closely with Product Management and Technology teams to bring the customer and market perspective into roadmap planning prioritization and feature development decisions.
- Participate in product development cycles as the voice of the market by challenging assumptions validating use cases and ensuring new capabilities are developed with a clear go-to-market path in mind.
- Build a deep understanding of the customer ecosystem mapping TRSS solutions to key touchpoints within customer workflows and proactively anticipating how those workflows will evolve.
Market Intelligence & Competitive Analysis
- Lead comprehensive market research and competitive analysis to surface trends emerging threats white space opportunities and shifts in the regulatory and technology landscape.
- Monitor macroeconomic industry and competitor dynamics and translate findings into actionable strategic recommendations for executive leadership product and technology teams.
- Serve as the internal authority on market intelligence regularly briefing stakeholders and informing product roadmap pricing and go-to-market decisions.
- Proactively identify emerging industry trends and position TRSS as an innovative forward-thinking leader in its markets.
Go-to-Market Execution
- Lead cross-functional teams spanning product technology sales and marketing in the planning and execution of successful product launches and market expansion initiatives.
- Develop and implement go-to-market strategies tailored to government and commercial compliance sectors with a focus on driving awareness pipeline and revenue.
- Partner with demand generation and content teams to produce impactful marketing materials and campaigns across the full customer lifecycle.
Sales Enablement & Revenue Collaboration
- Equip sales teams with the training tools and resources needed to effectively position TRSS solutions including collateral battle cards presentations and objection-handling guides.
- Act as a conduit between sales and product/technology teams ensuring that field intelligence is systematically captured and translated into product and roadmap decisions.
- Collaborate closely with the CRO and sales leadership to ensure marketing strategy is tightly aligned with revenue targets and pipeline goals.
Strategic Vision & Multi-Year Planning
- Define and execute a multi-year marketing and growth strategy aligned with TRSSs business objectives and market opportunities.
- Contribute to annual planning processes including market sizing opportunity prioritization budget planning and resource allocation recommendations.
- Build and maintain dashboards and reporting frameworks to track the performance of marketing and growth initiatives against defined KPIs.
About You
You are a seasoned marketing executive who combines the strategic sharpness of a growth-oriented business thinker with the hands-on instincts of a builder. You have led marketing organizations before and you know how to develop and inspire a team manage a budget and hold the function accountable to business outcomes. But you are equally at home in the details: crafting a compelling product narrative sitting in a product roadmap session evaluating a potential acquisition or presenting a market expansion thesis to the executive team.
You understand that great marketing doesnt happen in isolation it happens when brand demand product marketing customer intelligence and revenue strategy are all working from the same playbook. And you are the person who writes it leads the team that executes it and measures whether its working.
You are intellectually curious data-driven and deeply motivated by the opportunity to shape the future direction of a company. You are a natural leader and collaborator who builds high-performing teams and strong cross-functional partnerships operating effectively in a matrixed organization and building bridges rather than silos.
You are a good fit for the role of Head of Marketing if you have/are:
- Bachelors degree in Marketing Business or a related field.
- 12 years in Marketing with a meaningful portion in senior or executive marketing roles and strong SaaS experience.
- Demonstrated success leading and scaling a full marketing function including team management budget ownership and cross-functional leadership.
- Deep expertise in product marketing with a track record of owning positioning messaging and go-to-market strategy for complex B2B or enterprise solutions.
- Demonstrated experience contributing to growth strategy initiatives including M&A evaluation market entry or strategic partnerships.
- Expertise in demand generation brand strategy and integrated marketing program development and measurement.
- Expertise in competitive intelligence market research and translating insights into executive-level recommendations.
- Experience owning or leading a formal Voice of the Customer program or equivalent customer insight function.
- Proven track record of managing end-to-end product launches and multi-channel go-to-market campaigns.
- Experience working in or with government and/or commercial compliance industries is strongly preferred.
- Executive-level communication and storytelling skills with the ability to influence both internal stakeholders and external audiences.
- Proven leader who attracts develops and retains top marketing talent and fosters a high-performance team culture.
- Strategic thinker who can operate at the 30000-foot level while also driving ground-level execution.
- Proven ability to build trust and credibility with product and technology teams translating market needs into language that resonates with builders and engineers.
- Collaborative executive who builds strong cross-functional partnerships and knows how to operate effectively alongside peer leaders without creating overlap or confusion.
- Passionate about technology and motivated to stay ahead of industry regulatory and competitive trends.
- High degree of intellectual curiosity and business acumen with the ability to connect market dynamics to business outcomes.
- Ability to obtain and maintain a U.S. National Security Clearance.
- U.S. Citizenship essential to comply with government contract/agency or department of Federal Government requirements.
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Whats in it For You
Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.
Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.
Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.
We are powered by the talents of 26000 employees across more than 70 countries where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity accuracy fairness and transparency are under attack we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.
As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
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About Company
Thomson Reuters CoCounsel is AI technology built by industry experts, backed by authoritative content and equipped with best-in-class security.