Sales Counselor
Healdsburg, CA - USA
Job Summary
The Role
The Sales Counselor is responsible for supporting the sales and marketing efforts of Enso Village by engaging prospective residents and their families providing exceptional customer service conducting tours and guiding prospects through all stages of the sales process. This role plays a key part in maintaining occupancy targets nurturing leads and ensuring a seamless move-in experience consistent with Enso Villages mission vision and values.
The Sales Counselor works closely with the Sales Director Sales Coordinator and cross-departmental teams to ensure prospective residents receive accurate information timely follow-up and a welcoming high-quality experience.
Essential Duties & Responsibilities
Prospect Engagement & Lead Management
- Serve as the first point of contact for prospective residents and families; respond promptly and professionally to inquiries (phone email website walk-ins).
- Conduct community tours presentations and informational sessions that reflect Enso Villages philosophy culture and service offerings.
- Build rapport with prospects and families through discovery needs assessment and personalized communication.
- Maintain active and up-to-date information in the lead management system document all interactions follow-ups and next steps.
- Support the Sales Director in nurturing leads managing waitlists and executing the full sales cycle from inquiry to deposit to move-in.
- Follow established sales processes and standards to ensure consistency accuracy and compliance.
Follow-Up Conversions & Move-In Support
- Complete timely follow-up with all assigned leads tours and referrals to advance prospects through the sales funnel.
- Assist prospects and their families with understanding community pricing care levels available accommodations and general RCFE requirements.
- Support the move-in process by coordinating with Wellness Facilities Dining and other departments to ensure a smooth transition.
- Assist with obtaining required documentation for move-ins.
- Help resolve questions concerns or barriers to move-in in collaboration with the Sales Director and Sales/Move-In Coordinator.
Marketing & Outreach Support
- Participate in sales events open houses presentations and community outreach activities as assigned by the Sales Director.
- Assist in the preparation and distribution of marketing materials packets and promotional items.
- Engage with referral sources community partners and visitors to promote Enso Village and maintain a positive external presence.
Collaboration & Cross-Department Support
- Work closely with the Sales Director to ensure alignment in messaging processes and strategic priorities.
- Coordinate with department leaders (Dining Wellness Life Enrichment Assisted Living/Memory Care Facilities etc.) to schedule tours create impactful visit experiences and support move-in logistics.
- Communicate prospect needs and expectations to relevant teams to support a positive first impression and resident experience.
- Performs other duties as assigned.
Reporting Data Integrity & Compliance
- Maintain accurate and timely data within the CRM/lead management system.
- Track key activity metrics such as calls tours follow-ups and conversions.
- Assist the Sales Manager with generating reports and identifying trends or opportunities.
- Follow all regulatory requirements including Title 22 DSS Fair Housing HIPAA RCFE admission standards and community policies.
- Maintain confidentiality of resident prospect family and staff information at all times.
Qualifications and Position Requirements
- Prior experience in senior living sales hospitality customer service or related field preferred; RCFE experience highly desirable.
- Strong interpersonal communication and relationship-building skills.
- Ability to provide professional compassionate and responsive support to prospective residents and families.
- Proficiency in CRM/lead management systems Microsoft Office and general office technologies.
- Ability to work in a fast-paced environment with multiple priorities and deadlines.
- Strong organizational skills and attention to detail.
- Must be available to work rotating weekends.
Physical Requirements
- Ability to stand walk and move for extended periods.
- Ability to bend stoop and kneel.
- Sufficient visual acuity to read documents enter data review reports and navigate digital content.
- Ability to lift and carry up to 30 pounds.
As a responsible organization Enso Village is committed to maintaining a secure drug-free work environment. All candidates must undergo a background check and drug testing as part of the hiring process to ensure the well-being of our team and guests.
Compensation & Benefits:
Enso Village is committed to equal pay and transparency. The annual salary range for this position is $85000-$95000 with additional commission earnings potential based on sales results. Compensation is based on experience education skills and business considerations.
We provide team members with a supportive and inclusive work environment focused on health and well-being. Eligible team members are offered a comprehensive benefits package including:
- Comprehensive Benefits: Medical dental and vision coverage available starting on your first day of employment.
- Life & Disability Insurance: Company-paid life insurance and long-term disability coverage.
- Retirement Savings: 403(b) plan with a generous employer match to help you plan for the future.
- Generous Paid Time Off: Paid annual vacation sick days personal days and holidays.
- Healthy Meals: Subsidized organic nutritious meals available daily.
- Professional Development: Opportunities for ongoing career growth and development within the organization.
We value applicants of all different backgrounds experiences and skill sets. If you think you could excel in this role (regardless of whether you meet all of the qualifications) we encourage you to apply. Enso Village is an equal opportunity employer which means that we consider applicants for hire and make employment decisions without unlawful discrimination on the basis of race color religion national origin gender gender identity or expression sexual orientation pregnancy military or veteran status disability age genetic information or other legally protected status. We are committed to working with and providing reasonable accommodations to job applicants who request accommodation.
About Company
Kendal is a not-for-profit provider of senior living communities and services that advocates for and empowers older adults to achieve their full potential.