Senior Professional, Brand Engagement, Sportswear Converse
Boston, NH - USA
Job Summary
Information about benefits can be found here.
BECOME A PART OF THE CONVERSE TEAM
Are you interested in working for the most iconic and well-loved sneaker brand in the world Born in sports and made for the street Converse is a place to explore your potential obliterate boundaries and push out the edges of what can be! We seek people who can lead grow think dream and create. Our culture thrives by embracing diversity and rewarding imagination. Converse seeks achievers leaders and visionaries. At Converse its about each person bringing their authentic self skills and passion to serve the daring spirit of youth.
WHO WE ARE LOOKING FOR
We are searching for a Senior Professional Brand Engagement. You will be an integral member of the Brand Engagement team you will be responsible for assisting in the development of world class seasonally integrated marketing plans that build brand and business impact for the Converse this role youll be consumer centric in everything that you do while driving the future of the brand forward.
The candidate should have a consistent record in consumer marketing or digital marketing. We are looking for a self-starter future forward thinker innovator and teammate. You should have stellar communication skills both written and verbal and have a deep knowledge of new digital platforms. Youll be creative and have an authentic passion to be connected to Gen Z and are tapped into sneaker culture.
WHAT YOU WILL WORK ON
In this role youll support the development of social plans briefs concepts and creative implementation. You will own specific projects/launches within a season and lead a team to achieve seasonal business and brand goals.
With a digital first approach youll put the consumer at the center and obsess over insights to drive the plans forward while building and maintaining relationships with key partners within the organization.
Key areas of focus will include:
Community Building & Management: Engage with listen to and grow our social communities through monitoring responding to and engaging directly with our followers.
Platform Management: Manage distribution (scheduling and posting) of all content across global social media channels and maintain daily hygiene of all handles updating bio copy and links highlights playlists etc.
Content Development: Support team in conceptualizing and creating compelling social-first content.
Social Listening: Keep a pulse on sentiment and trends across social ecosystem elevating opportunities to react and participate.
Brand Voice: Maintain and evolve brand TOV across social platforms ensuring consistency with our brand positioning.
WHO YOU WILL WORK WITH
Were a diverse inclusive innovative and hardworking this role youll report directly to the Sr Manager of Brand Engagement. On a day-to-day basis you will work with cross functional teams in:
Brand Creative
Key City
Entertainment
Retail
Digital
Marketing Operations
In addition to that youll be working closely with external agencies to lead creative development and execution.
WHAT YOU BRING
Bachelors degree Bachelors degree in Marketing Business Communications or related field. Will accept any suitable combination of education experience and training
4 years proven experience in consumer marketing digital marketing or related experience including social strategy planning and implementation delivery and creative thinking/idea generation experience.
Strong eye for creative with knowledge of the industry and competition
Advanced knowledge and understanding of todays most popular social platforms and their place in Gen Z culture.
Internet junkie tapped into streetwear/fashion news with the ability to identify social media trends across style sports art music pop culture etc.
Proven experience in social media management and community management for a brand(s) executing a best-in-class engagement strategy with fans/followers.
Strong writer with the ability to adapt to a brand TOV embodying brand persona in all outbound messaging.
Creative thinker with excellent written and communication skills.
A highly motivated and collaborative worker able to drive projects forward independently deliver within tight timelines and work cross-functionally.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.
NIKE Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package casual work environment a diverse and inclusive culture and an electric atmosphere for professional development. No matter the location or the role every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world!
NIKE Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race color religion sex national origin age sexual orientation gender identity gender expression veteran status or disability.
We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.Required Experience:
Senior IC