Senior Analyst, Media Planning

ABOUT VAYNERX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017 the modern-day parent company is home to relevance-driving businesses including VaynerMedia ChukMedia Gallery Media Group Eva Nosidam Productions Tingley Lane Trading and VaynerSpeakers.

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency built for todays consumers. As the Modern Agency of Record it understands the nuances of todays attention landscape empowering brands to win attention drive relevance and deliver business results. Founded in 2009 by Gary Vaynerchuk the independently owned agency operates in 15 offices worldwide including Amsterdam Bangkok Chicago New Delhi Kuala Lumpur London Los Angeles Mexico City Miami New York Tokyo Toronto Singapore and Sydney. VaynerMedia is part of the VaynerX family of companies.

In a Nutshell:

Our Senior Media Analysts are at the heart of campaign execution ensuring media plans translate into real-world results that align with client goals. As a Senior Media Analyst youll drive campaign success through strategic placement across diverse digital platforms development of effective media buying strategies and accurate forecasting of media spend. Youll be a positive and productive contributor to company team and client objectives.

What Youll Do:

• Proactively identify opportunities to improve campaign performance extract actionable insights and consistently exceed client expectations.
• Execute campaign buys across various digital platforms including hands-on management and real-time optimization to achieve or surpass client goals. Platforms include but are not limited to Meta Family of Apps Google Marketing Platform Amazon Advertising Twitter Snapchat Pinterest LinkedIn TikTok The Trade Desk etc.
• Develop and execute media plans including platform selection target audience definition and creative strategy to achieve campaign goals.
• Diligently monitor campaign performance manage budgets and pacing troubleshoot issues derive performance insights and provide proactive updates and recommendations to management.
• Develop compelling narratives with data extracting key trends insights opportunities and obstacles. Create and present client-facing reports including pacing campaign builds ad-hoc analyses and high-impact optimizations.
• Collaborate effectively with cross-functional teams including Client Services Strategy and Creative to ensure seamless campaign execution.
• Cultivate and maintain strong relationships with platform partners (e.g. Meta Twitter Snapchat Google).
• Oversee trafficking processes for Media Analysts resolve issues and guide the training and development of new and existing team members.
• Foresee potential challenges escalate appropriately and recommend solutions. Proactively identify and address execution roadblocks and implement QA processes to ensure accuracy in budget management pacing brand safety and adherence to legal finance and tracking requirements.
• Proactively contribute to and lead internal discussions on campaign strategy performance analysis and optimization recommendations.
• Prioritize daily tasks meet deadlines seek clarification and continuously improve workflows.

What Youve Got:

• 2 years of experience as a Media Buyer in an agency setting or equivalent experience
• Advanced Excel skills (pivot tables V-Lookups macros).
• Proficiency in one or more platforms:
• Social: Facebook/Instagram Twitter Snapchat Pinterest LinkedIn TikTok
• Search: Google Bing Amazon
• Programmatic Display/Video (DV360 The Trade Desk AppNexus etc.)
• Publisher/Partner Direct
• Digital Audio (Spotify Pandora etc.)
• Experience with analytics attribution and measurement systems (Google Analytics MOAT/IAS/Double Verify Nielsen/Millward Brown/Oracle Measurement).
• Experience with attribution partners (MTA: VIQ Neustar; Foot Traffic: Placed 9th Decimal PlaceIQ; Call Attribution: Dialogtech).
• Ability to apply diverse communication styles and tools (Slack email decks etc.) effectively. Demonstrate active listening recognizing that communication is a two-way process.
• Reliably mistake-free hands-on-keyboard management and optimization of multiple ads platforms.
• Understand day-to-day priorities ensuring all deliverables are met on time asking for clarification and consistently looking for ways to improve the work.
• You seek out challenges that push you beyond your comfort zone and enable you to learn and grow.
• Foster curiosity amongst your peers/team sharing different ways of thinking and be part of the solution to finding ways forward.