Head of Media Strategy and Planning

• Own fullfunnel media strategy (top & mid funnel) aligning brand and performance media to drive awareness demand and highvalue customer acquisition across key moments
• Lead media planning budgeting and investment governance across two national gaming brands balancing ROI with longterm brand growth
• Drive acquisition strategy through close partnership with Performance Marketing CRM Product Commercial and Analytics teams
• Set channel and partner strategy unlocking innovation across emerging platforms automation and AI while ensuring execution excellence
• Lead the media function endtoendteam development senior stakeholder influence measurement and regulatory / responsible marketing compliance

Qualifications :

• 812 years in media performance marketing or digital marketing leadership roles
• Proven experience leading full-funnel media strategy at scale
• Strong understanding of paid media channels planning frameworks and measurement approaches
• Experience managing significant media budgets and driving ROI
• Strong leadership and team development experience
• Ability to operate strategically while staying close to execution realities
• Strong stakeholder management and communication skills
• Experience working in high-performance acquisition-focused environments (e.g. iGaming eCommerce fintech or similar)
• Strong understanding of performance metrics such as CPA LTV and conversion optimisation

Nice-to-Have

• Experience in high-growth digital or regulated industries
• Exposure to advanced measurement approaches (MMM incrementality testing etc.)
• Experience working across multiple markets or regions

Additional Information :

• Clear ownership and innovation to drive performance of top and mid-funnel media
• Improved acquisition efficiency and scalable growth through media
• Strong alignment between brand media and performance marketing functions
• High-quality consistent media planning and investment discipline
• A high-performing team with strong capability and accountability
• Measurable impact of media on business performance and growth
• Strong performance against key demand gen player value and performance KPIs
• Ability to scale effectively during peak demand periods (e.g. major sporting events)

$180-215K CAD with strong bonus potential and attractive benefits.

This is a replacement role. 

Remote Work :

No

Employment Type :

Full-time