Principal WW Field Activation Lead, Amazon Connect, Applied AI Solutions

This position is part of the AWS Specialist and Partner Organization (ASP). Specialists own the end-to-end go-to-market strategy for their respective technology domains providing the business and technical expertise to help our customers succeed. Partner teams own the strategy recruiting development and growth of our key technology and consulting partners. Together they provide our customers with the expertise and scale needed to build innovative solutions for their most complex challenges.

Our vision in the Applied AI Solutions Go-To-Market team is to be a leading provider of AI and Agentic business applications leveraging Amazons unique experience and expertise used by millions of companies around the world to manage their day-to-day operations. Our mission is to accelerate our customers businesses by delivering intuitive and differentiated technology solutions that solve enduring business challenges. We approach this challenge by blending vision with curiosity and Amazons real-world experience to build opinionated turn-key solutions. Where customers prefer to buy over build we become their trusted partner with solutions that are no-brainers to buy and easy to use.

We are seeking an experienced and strategic-minded Field Activation Lead to join the Applied AI Solutions GTM Acceleration team and work closely with cross functional senior leaders across the broader #OneTeam to ensure that we are aligned and working as a single organization to achieve our strategic goals. This role will be pivotal in driving the successful implementation of key strategic initiatives product and feature launches and ensuring alignment with overall business objectives for our Amazon Connect portfolio of products.

This function will accelerate Applied AI Solutions GTM strategy and growth (as defined by our Operating Plan) through strategic field activation initiatives that transform our organizational capability and operational excellence. This position requires a strong understanding of the customer experience application space internal AWS field enablement and activation strategic planning and execution the ability to make data-driven decisions and importantly a strong bias for action and ownership to develop field activation content and execute on plans that accelerate field ability to drive adoption of Amazon Connect products. This role is key to ensuring the field can articulate the full Connect portfolio value proposition to customers and sell integrated solutions.

You must be uncomfortable with status quo curious about new programs and initiatives impacting our customers partners and employees and possess the ability to ask the right questions. This function needs to have a bias for action make informed decisions demonstrating a proactive approach to projects and tasks. You must be comfortable taking risks and raising the bar for new ways of doing things. Strong analytical program management Think Big Invent & Simplify skills are crucial for success in this position.

Key job responsibilities
1. Lead the development and execution of comprehensive Amazon Connect portfolio field enablement and activation strategy ensuring alignment with overall GTM objectives and service team priorities
2. Design and implement scalable field training programs leveraging AI-powered tools and platforms to maximize reach and effectiveness across AWSs global sales organization
3. Deeply interlock and embed within Amazon Connect GTM field partner and service teams as an expert on translating product roadmap to a compelling sales vision.
4. Deep dive and analyze field activation measurement metrics to evaluate enablement effectiveness providing data-driven insights to optimize field performance and program impact
5. Coordinate and execute strategic enablement initiatives including roadshows training events and certification programs across regions
6. Develop and maintain comprehensive sales enablement content ensuring consistency across the AAIS portfolio while maximizing use of AI for scale
7. Drive integration with existing AWS field scaling programs while identifying opportunities for AAIS-specific enhancements
8. Partner with cross-functional teams (Marketing Training Service teams) to ensure aligned messaging and maximize resource utilization across enablement initiatives.

- 5 years of Go-To-Market Business Development Sales or Consulting experience
- Bachelors degree
- Experience managing programs across cross functional teams building processes and coordinating release schedules
- 5 years of working with Business Application Technologies including but not limited to End User Compute (EUC) Supply Chain Contact Center as a Service Consumer Data Applications Encrypted Communications and/or Communication Developer Services experience
- Experience with sales enablement platforms

- MBA or Masters degree
- Experience interpreting data and making business recommendations
- Experience developing and executing sales strategies tactics plans processes systems and programs
- Experience presenting to both technical and non-technical executive audiences
- Experience developing strategies that influence leadership decisions at the organizational level

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA San Francisco - 193700.00 - 262000.00 USD annually
USA IL Chicago - 176100.00 - 238200.00 USD annually
USA NY New York - 193700.00 - 262000.00 USD annually
USA TX Austin - 176100.00 - 238200.00 USD annually
USA WA Seattle - 176100.00 - 238200.00 USD annually