Brand Portfolio Manager

Own day-to-day management of the brand portfolio translating strategy into execution while ensuring alignment across innovation packaging sales needs digital ecosystem and brand positioning. Lead the development and execution of integrated marketing plans with a strong emphasis on digital social and content-driven growth.

JOB DUTIES & RESPONSIBILITIES

• Brand Ownership
  • Lead execution of brand strategies across all brands
  • Maintain consistency across packaging messaging campaigns and digital channels
  • Manage brand positioning and storytelling across owned earned and paid media
• Digital & Social Marketing
  • Lead brand presence across digital channels including social media website digital shelf and eCommerce platforms
  • Partner with internal teams and external partners to create high-quality on-brand digital content
  • Analyze digital performance and translate insights into actionable improvements
• Innovation & Product Development
  • Partner with R&D on: product pipeline brand refresh opportunities concept validation
  • Support go-to-market plans for new products
• Packaging & Project Management
  • Own end-to-end packaging process
  • Implement and manage process and timelines
• Sales & Customer Support
  • Develop sell-in materials and retailer presentations
  • Partner with Sales on: retailer-specific needs promotions and activations
  • Act as bridge between Sales and Marketing
• Agency & Creative Management
  • Manage agencies and freelancers: graphic design content creation video production
  • Ensure delivery of on-brand on-time assets
• Insights & Performance
  • Translate data (Nielsen shopper insights) into actionable plans
  • Monitor brand performance and recommend adjustments
• Philanthropy Program Management
  • Plan and execute brand-aligned philanthropy initiatives and campaigns
  • Coordinate cross-functional execution across Marketing Sales and Operations
  • Manage timelines deliverables and partner relationships

EXPERIENCE & TRAINING

• 3-5 years of experience in marketing branding and communications required.
• Experience in CPG/food manufacturing preferred.

KNOWLEDGE SKILLS & ABILITIES

• Proficiency in Microsoft Office Suite and Adobe Creative Suite
• Excellent written and verbal communication skills
• Ability to multitask and set priorities
• Organization and planning
• Strong analytical skills
• Problem analysis and problem-solving
• Team leadership
• Formal presentation skills
• Experience with Digital Asset Management platforms
• Experience managing social media platforms and digital marketing campaigns
• Understanding of eCommerce and digital shelf best practices
• Familiarity with content strategy influencer marketing and performance analytics
• Experience with CMS platforms social scheduling tools and/or digital analytics tools (Google Analytics Meta etc.) preferred
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Strong attention to detail and creativity

Required Experience:

Manager