Director of Sales

THE COMPANY

Cogir Senior Living based in Scottsdale Arizona proudly oversees a network of senior living communities spanning 11 states nationwide. As a trusted leader in senior housing we are dedicated to growth while maintaining our commitment to exceptional care for our residents and a supportive growth-focused environment for our team members.

At Cogir our culture is rooted in the core values of human focus creativity and excellence which inspire us to continuously improve and achieve excellence in all we do. Join us in our mission to enrich the lives of our residents while building a meaningful and fulfilling career!

WHAT WE OFFER

• Health Dental Vision and Life Insurance
• 401K with company match.
• Paid Vacation Holidays and Sick Leave.
• Employee Assistance Program
• Generous Employee Referral Program and more.

Position Summary

The Director of Sales will lead and execute a high-performance sales strategy across a large and growing portfolio. This role is responsible for driving lead conversion optimizing sales processes and elevating overall sales performance through strong leadership data-driven decision-making and cross-functional collaboration.

This is a highly hands-on leadership role. The ideal candidate is a roll up your sleeves operator who can step into communities conduct deep-dive diagnostics across all sales activities identify gaps and opportunities and implement actionable solutions to improve performance and results.

The Director of Sales will oversee the internal call center sales training initiatives competitive analysis and a team of sales specialists while developing and implementing strategic plans to increase occupancy and revenue.

Key Responsibilities

• Develop and execute comprehensive sales strategies to improve lead conversion and drive occupancy growth across the portfolio
• Lead and manage the internal call center to ensure best-in-class response times engagement and tour setting performance
• Oversee and enhance sales training programs onboarding and ongoing coaching to elevate team performance
• Manage and mentor regional and/or specialized sales teams fostering accountability and a high-performance culture
• Conduct ongoing competitive analysis to inform pricing positioning and go-to-market strategies
• Partner with marketing operations and executive leadership to align sales initiatives with broader business objectives

Analyze CRM data and sales metrics to identify trends optimize funnel performance and drive continuous improvement

• Implement and standardize sales processes tools and best practices across the organization
• Travel to communities to assess sales performance conduct detailed audits of lead management follow-up and conversion practices and deliver clear actionable plans to resolve issues and improve outcomes
• Support new community openings repositioning efforts and portfolio-wide initiatives

CANDIDATE QUALIFICATIONS

Education:

• Bachelors degree in business Marketing or related field

Experience and Skills:

• Minimum of 8 years of progressive sales experience with significant leadership responsibility
• Experience in senior living hospitality or multi-family housing across a multi-site or large portfolio environment is a plus
• Proven track record of driving revenue growth and improving conversion rates
• Experience managing inside sales teams or call centers
• Deep understanding of CRM systems and data-driven sales strategies
• Demonstrated success in training coaching and developing high-performing teams
• Excellent communication leadership and organizational skills

What Were Looking For

• Strategic thinker with a hands-on execution-focused leadership style
• A problem-solver who thrives in the field and can quickly diagnose challenges and implement solutions
• Results-driven with a strong sense of accountability and ownership
• Ability to balance big-picture strategy with day-to-day execution
• Passion for building teams improving systems and driving measurable outcomes

Work Environment

This position is based in Scottsdale AZ and requires an in-office presence five days per week when not traveling. Travel is expected approximately 23 times per month to support communities and portfolio initiatives.