Brand Manager

Qualifications: Education: BS/BA (Business Social Sciences - Psychology Sociology Economics) MBA preferred 5 years experience in consumer products marketing and/or sales. Minimum Qualifications: Strong interpersonal/communication skills; solid analytical skills; strong financial orientation Demonstrated ability to manage multiple complex or fast-moving projects Ability to analyze research data and make decisions designed to generate incremental sales and profits Knowledge of wide variety of specific promotion vehicles and vendors Demonstrated leadership and organization skills required Demonstrated ability to manage a team of 1-2 people Proficiency with Excel Powerpoint Word and IRI/Nielsen Responsibilities: Key Responsibilities: Achieve revenue profitability market share and other objectives by: Developing and executing annual and long-term strategic plans for the brand and consistent with corporate priorities Actively managing brand P&L Leading and influencing innovation to develop and execute short and long-term core improvement and new products. Building consumer awareness generate trial increase distribution and drive sales by developing effective consumer promotions and communications plans. Quantifying and evaluating effectiveness by directing post-program analysis. Partnering with internal departments to develop trade retail and category strategies to meet consumer and customer objectives. Championing brand with cross-functional teams to gain alignment on Brand Plans and drive execution excellence Managing all marketing activities including but not limited to promotions research packaging and pricing Developing and maintain relationships with external partners and agencies Developing and consistently building the brand equity as a means of attaining volume goals and long-term profit growth Evaluating performance identify competitive threats and determine product strengths weaknesses and opportunities by conducting market analyses Executing marketing strategy plans and tactics. Comments/Special Instructions Hybrid