Marketing Ops & AI Specialist
Job Summary
Would you like to play with us
We are looking for a Marketing Ops & AI Specialist to join our Marketing Team at Whatwapp. This role plays a key part in keeping our marketing machine running smoothly by spotting blockers across teams and solving them quickly using AI.
As a Marketing Ops & AI Specialist youll be embedded across cross-functional meetings - sitting in with UA Creative Analytics and Product - actively listening for problems inefficiencies and gaps. Then youll take ownership and fix them fast using AI tools as your primary means of execution.
Youll act as the teams problem-solver: turning friction into flow building lightweight automations and making sure no blocker goes unresolved. AI isnt just a nice-to-have in this role - its how you get things done. Youll have the freedom to use whatever AI tools you need to get the job done and well make sure you have access to them.
Your quests will be to:
- Sit in on cross-functional meetings (UA Creative Analytics Product) and proactively identify blockers gaps and opportunities for improvement
- Take ownership of problems and deliver solutions independently - using AI tools as your primary means of execution
- Build lightweight automations workflows and processes that make the marketing team faster and more effective
- Use AI to analyse data generate insights draft briefs create reports and support decision-making across the team
- Act as the connective tissue between teams - translating problems from one function into solutions that work for everyone
- Continuously explore new AI tools techniques and workflows that can be applied to marketing operations
- Document and share what youve built so the team can learn and scale the approach
To start playing you will need:
- Strong AI fluency - youre already using tools like ChatGPT Claude or similar in your daily work and can demonstrate real output from them
- Comfort with data - you dont need to be a data scientist but you can pull insights from a spreadsheet or dashboard and make sense of them
- Good written and verbal communication - youll need to clearly explain problems and solutions to different teams
- Some understanding of product thinking: you naturally approach problems by defining the issue prioritising solutions and iterating quickly
- Experience with or interest in automation and no-code/low-code tools (e.g. Zapier Make n8n Notion Airtable)
To boost your game its nice to have:
- Background in product management product operations or a similar problem-solving role
- Experience working in a fast-paced tech or startup environment
- Familiarity with marketing concepts (UA CRM creative production analytics)
- Gaming industry experience
The type of player you are:
- Passionate about AI and what it can do - youre the person whos always trying the latest tools
- You hear a problem in a meeting and you cant help but start solving it before the meeting ends
- A doer not a theorist - you ship things even if theyre scrappy at first
- Comfortable jumping into unfamiliar territory and figuring things out as you go
- A proactive listener - you pick up on whats not working before someone has to spell it out
- Low ego and high adaptability - no task is beneath you if it unblocks the team
- Team player who helps others level up
- Critical thinker who shares and seeks knowledge
Our company values:
- Use critical thinking: dont assume validate your gut feeling!
- Take ownership and make it happen!
- Love what you do and have fun doing it!
- Work on the problem not just the symptoms!
- Dont overcomplicate it keep it simple and effective!
- Share ideas to reduce bias and improve results!
Power-ups to have more fun
Hybrid Working policy live anywhere in Europe or nearby with 4 consecutive days per month in Milan with expenses support
An innovative high-ownership and friendly work environment where you have the opportunity to grow and try new approaches
An amazing office in the centre of Milan (Stazione Garibaldi) with a social area with a football table board games beer and coffee
Flexible employment options and working hours
Quarterly development talks and career coaching from a professional coach
English and Italian courses provided by native teachers
Learning budget to spend on anything for professional growth
The latest MacBook
Offsite team building events
Dont live in Milan Check out our work model
Building community and having a place to connect with each other is very important for us. We like not only to work together but to have time to get to know each other to celebrate and have fun. We also value peoples choice to work from anywhere thats why we have a very flexible hybrid model.
Our policy is 4 days per month at the office and we decide however were gonna go. There are people who like to go once every week or two days every two weeks four days straight or even combining the last 4 days of one month with the first 4 days of the next month and only go 8 days straight every two months. Whatever works best for you!
If you dont live in Italy we have two options: if you would like to relocate our company offers a relocation package to help you move to Milan; if you want to stay where you are we offer a benefit to help you with travel expenses and flexible working hours around your journey time.
Required Experience:
IC
About Company
People are at the center of what we do. Our mission: to win the hearts of those who love evergreen mobile games and let them play on mobile.