Senior Field Marketing Manager San Francisco
San Francisco, CA - USA
Job Summary
With significant ownership across planning and execution the role focuses on aligning go-to-market initiatives with local market needs strengthening customer and prospect engagement and continuously optimising performance through data insight and innovative marketing approaches.
What you will be doing:
Partnership Development
Identify engage and develop strategic co-marketing relationships with key Silicon Valley ecosystem partners including ISVs cloud providers AI-focused startups venture capital and private equity firms accelerators and founder communities.
Build partnerships that deliver tangible marketing impact through joint events co-created content and access to shared audiences.
Own partner relationships end to end from initial outreach through ongoing activation and long-term engagement.
Develop and maintain a strong network across the Bay Area technology ecosystem to expand market access and create new commercial opportunities.
Partner-Led Marketing Execution
Plan and deliver co-hosted field marketing initiatives with partners including executive roundtables community events and activations aligned to major industry conferences.
Translate campaign objectives into locally relevant partner-enabled programmes that effectively reach target buyers.
Execute personalised partner outreach and post-event engagement campaigns using modern marketing technologies and AI tools.
Ensure consistent high-quality brand presence and meaningful engagement across all partner activities and events.
AI-Enabled Ways of Working
Leverage AI tools and emerging technologies to research prospective partners personalise communications and develop co-marketing assets efficiently and at scale.
Establish and continuously improve AI-supported workflows for partner management campaign tracking and performance reporting.
Stay informed on emerging AI capabilities in marketing and introduce practical applications that enhance team effectiveness and outcomes.
Sales Collaboration
Partner closely with Sales and SDR teams to align partner programmes with target accounts pipeline priorities and regional growth objectives.
Contribute insights during pipeline and planning discussions bringing a partnership-focused perspective to revenue opportunities.
Build strong trusted working relationships with Sales stakeholders to ensure marketing initiatives directly support commercial success.
Performance Tracking and Continuous Improvement
- Monitor and report on key performance indicators including partner activation event outcomes pipeline influence and sourced opportunities.
- Use reporting tools and data insights to evaluate effectiveness identify opportunities for improvement and communicate results clearly to stakeholders.
- Demonstrate accountability through ongoing learning experimentation and optimisation of partnership and marketing activities.
What we are looking for
Essentials
35 years of experience in B2B marketing field marketing events demand generation or a related role.
Experience working alongside Sales teams with an understanding of pipeline and revenue-focused marketing.
Hands-on use of AI tools (such as ChatGPT Claude Jasper or similar) to support marketing activities improve productivity and generate insights.
Strong communication skills with the confidence to engage stakeholders across different seniority levels.
- Ability to work proactively and independently in a fast-moving evolving environment.
Familiarity with marketing and CRM platforms such as HubSpot Salesforce Marketo or similar.
Desirable
Experience supporting or running partner or ecosystem marketing initiatives.
Exposure to field marketing programmes co-marketing activities or event execution.
Interest in AI-powered marketing technologies including intent data or account-based marketing platforms.
Demonstrated curiosity commercial awareness and a willingness to take ownership and continuously
Required Experience:
Manager
About Company
Matillion helps teams get data business-ready, faster. Thousands of enterprises trust us to load, transform, sync, and orchestrate their data in the cloud.