Trade Marketing Manager, Grocery Mexico

Job Description

Are you someone passionate about developing leading and implementing highly impactful retail strategies and long-term partnership programs This role is designed for leaders who are ready to envision shape and transform our brands presence in the LATAM market. Are you ready to take on the challenge

Join one of the strongest brands globally and play a pivotal role in transforming the shopping experience for kids and adults! We are seeking a visionary Trade Marketing Manager with a strategic mentality focused on results passionate energy and the ability to craft and evolve the trade marketing teams structure and harmonies with key partners (customers suppliers IP license partners). This role is critical in shaping the future of our brand across LATAM challenging the status quo and embracing out-of-the-box thinking. With a focus on excellence in execution youll bring our brand to the next level at points of sale across all channels.

NOTE: Your resume must be submitted in English.

Core Responsibilities

• Strategic Development: Craft and implement winning strategies to grow our business across various channels and customers. Ensure a robust support plan to develop and address all audiences consistently (pre-school boys girls adults and shopper) across channels. Envision and develop robust joint commercial plans with long-term partnerships and offer a better shopping experience at every point of sale. Define realistic and ambitious critical metrics by account while addressing new opportunities of distribution and recruitment by customer.

• Retail activation & tentpole leadership: Exhibit strong leadership and passion to shape detailed trade marketing support plans for company tentpoles in MX and Brazil driving brand differentiation both in point of sale and on-line. Align plans by channel and customer with all key collaborators briefing suppliers to bring innovative ideas for improving conversion in POS.

• In-store brand presence: Be a subject matter expert on the global visibility platform and engagement tools implemented across stores. Leverage customers capabilities to develop customized plans and expand reach. Develop strategies to fortify and improve key brand fundamentals across channels. Bring out-of-the-box ideas to improve conversion rates implement effective promotional mechanics and support customer events. Stay on the edge of the industry with innovative strategies.

• Data-Driven Strategy: Champion shopper data and insights integrating them into the GTM plan to enhance retail activation returns on investment.

• Alignment Creation: Forge unique alliances with IP partners for theatrical releases and content improving reach scale and impact with excellence in execution.

• Test and Learn: Implement test and learn initiatives to explore new ideas and strategies ensuring continuous improvement and adaptation in our approach. Explore ideas of expanding the portfolio in each channel.

• Market Insight: Stay attuned to the competitive landscape and market trends bringing fresh ideas to reach more shoppers and gift givers. Constantly challenge the status quo to maintain a leading presence.

• Budget Management: Handle budget tracking flawlessly identifying productivity and optimization opportunities for each program.

Do your part in our team succeeding

The team is split into Brand Marketing Trade Marketing and Digital Marketing. This position falls within the Trade Marketing area and is a full-time position. The role reports to the LATAM Sr. Trade Marketing Manager and has no direct reports.

The successful candidate will be accountable of several top accounts and will lead strategic projects for trade marketing to foster the teams productivity and to achieve a broader impact within the LATAM BU. It is a critical role focused on right planning and execution with excellence. This position plays a critical role to succeed in the continuous enhancement of the LEGO Groups brand footprint.

Do you have what it takes

• Experience: A few years of experience as manager within a high-impact consumer goods sports entertainment company or similar experience working for a large brand. Proven record of developing a brand within a channel or large customer (grocery department toy specialist) behind innovative and customized trade and shopper marketing projects. Consistent track record in strategy development and implementation of projects to drive demand with results provided.

• Critical skill: Team Leadership Broad impact across areas is expected. Influence others to achieve team objectives. Be a driver of differentiated initiatives and proactive in bringing recommendations to keep winning within a cluttered environment. Ability to lead a multifunctional team towards a common goal. Foster a culture of constant transformation and challenge the status quo to stay ahead in the industry.

• Identify strong examples of the leadership playground behaviors: bravery focused and curiosity.

• Fluent in spoken and written English.

• A very strong and agile collaborator across areas to effectively steer a wide range of partners.

• Strong analytical skills and comfortable working with large data sets to distill insights.

• Strong organizational influence that energizes a team (not only with the most close colleagues) and drives action with agility.

• Overall project management skills with ability to prioritize deliverables and adjust with agility.

• Should show strong determination experience in facing challenging situations and having positive turnaround results.

• Agency experience and/or agency/suppliers leadership skills are highly desirable.

Relocation

There is no relocation budget for this role.

Hybrid working model

Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

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Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here are some of what to expect:

FamilyCareLeave We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing We want you to be your best self so youll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

ColleagueDiscount We know youll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme

Your workplace Youll find this at the top of this advert and when you join the team well confirm this with you.

We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day playing a part in building a sustainable future and continuing our mission to inspire and develop the builders of tomorrow.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process please contact the HR Service Desk at 1. option #3. Please note these communication channels should be used for those having difficulty accessing our on-line channels not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.