Artist Marketing Manager, Amazon Music Japan
Department:
Job Summary
Key job responsibilities
Campaign Strategy & Planning
- Develop comprehensive marketing campaign strategies based on briefs from AR/LR managers managing budgets efficiently to ensure optimal allocation across creative production and media
- Lead campaign planning sessions with internal partners and cross-functional teams to align on objectives creative direction and success metrics
- Design and manage multiple concurrent campaigns across artist marketing and content marketing driving measurable impact on stream growth media value and customer growth
Cross-Functional Collaboration & Execution
- Partner with creative teams to develop compelling campaign concepts and content that resonate with target audiences identifying opportunities for cost optimization without compromising quality
- Serve as the primary point of contact between AR/LR Programming and internal/external marketing support functions to optimize campaign reach across owned earned and paid channels
- Interface with product and analytics teams to leverage platform capabilities track spending and provide regular budget and performance updates to stakeholders
Performance & Optimization
- Define campaign KPIs and success metrics across stream growth media value and customer growth; monitor performance and provide actionable insights for optimization
- Conduct post-campaign analysis and stay current on music industry trends competitive landscape and emerging marketing channels
A day in the life
On a typical day youll start by syncing with your AR/LR partner to align on an upcoming campaign brief whether its a new album launch or a seasonal editorial franchise. Youll spend time reviewing creative concepts with the creative team providing feedback that balances the artists vision with Amazon Musics brand and business goals. Mid-day might involve a cross-functional check-in with media product and analytics teams to review campaign performance and adjust targeting or spend. Youll close the day drafting a post-campaign report or preparing a planning deck for an upcoming pitch. No two days are the same youll be context-switching between strategic planning and hands-on execution always with an eye on measurable impact.
About the team
The Amazon Music Marketing team in Japan is a dynamic cross-functional group passionate about connecting fans with the music they love. We sit at the intersection of music culture technology and storytelling partnering closely with Artist & Label Relations Programming Creative and Product teams to bring campaigns to life. We move fast think big and hold ourselves to a high bar for both creativity and business impact. If youre energized by the challenge of building something meaningful in a competitive market and you care deeply about music and the artists who make it this is the team for you.
- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines or experience with end-to-end project management
- Speak write and read fluently in Japanese
- Speak write and read fluently in English
- Experience in marketing within the music industry entertainment or media sectors
- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience working at a record label artist management company artist talent agency or similar field within the music industry
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
About Company
Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive ... View more