Asia Regional Integrated Content Manager Vice President

Help shape a modern content capability that brings ideas to life across this role you will set editorial standards establish governance and build AI-enabled workflows that improve speed quality and consistency. You will partner closely with stakeholders across marketing digital and business teams to deliver personalized content at scale. If you thrive in a collaborative matrixed environment and enjoy turning complex topics into clear narratives this role offers significant regional impact.

As aRegional Integrated Content Managerwithin theAsia Marketing team you will lead the content operating model and editorial governance that enable high-quality compliant content across public and client-facing channels. You will translate business priorities into integrated content programs and lifecycle journeys that improve client engagement and support growth. You will drive adoption of AI-enabled workflows with strong controls measurement and continuous improvement.

Job responsibilities

• Establishregional editorial governance workflows quality standards and operating cadence to align priorities across markets and stakeholders
• Ownthe regional content calendar ensuring clear sequencing and integration across channels and programs
• Definehuman-in-the-loop standards for AI-assisted content to ensure accuracy consistency and appropriate controls
• Developeditorial guardrails (voice and tone templates sourcing quality checks and version control) to protect content quality and client experience
• Partnerwith risk and control stakeholders to enable efficient review processes with clear accountability and auditability
• Leadadoption of AI-enabled content workflows including prompt standards evaluation approach and measurement of efficiency and quality outcomes
• Translatepriority themes into integrated narratives campaigns and segmented journeys tailored to audience needs and market context
• Createandcuratecontent with internal and external partners ensuring clarity suitability and consistent editorial standards
• Buildbanker enablement packages (talk tracks modular content blocks FAQs and toolkits) to support consistent client conversations
• Definesuccess metrics and dashboards andoptimizeperformance through testing and continuous improvement
• Manageagency and vendor support where applicable setting clear briefs timelines and quality expectations

Required qualifications capabilities and skills

• Bachelors degree in Marketing Business Finance Communications or a related field
• Minimum 7 yearsof experience in content strategy editorial leadership or integrated marketing within wealth management private banking investments or financial services
• Demonstrated ability to set editorial standards and improve content quality across multiple channels and formats
• Experience implementing governed AI-enabled content workflows including human review control design and quality measurement
• Proven ability to translate complex financial or investment topics into clear audience-appropriate narratives
• Strong program management skills including operating rhythms prioritization and delivery across multiple concurrent initiatives
• Demonstrated ability to lead through influence in a matrixed multi-market environment
• Experience building segmented audience frameworks and lifecycle journeys to support personalization
• Strong measurement and optimization capability including defining KPIs and using insights to improve performance
• Excellent written and verbal communication skills including senior stakeholder management and executive-ready materials
• Strong understanding of Asia market nuances and the ability to adapt content appropriately across cultures and markets

Preferred qualifications capabilities and skills

• Fluency in Chinese (written and spoken) to provide support to the China business
• Experience developing modular content frameworks for reuse across regions segments and channels
• Experience improving content discoverability through metadata taxonomy and search optimization
• Experience managing agencies and production partners across multiple markets
• Familiarity with analytics tools and content performance reporting
• Experience supporting banker enablement and client conversation toolkits
• Experience operating within regulated financial services marketing environments