Senior Associate Brand Manager

Permanent

Job Description

Join us to create change and have an impact in homes around the world.

At Electrolux a leading global appliance company we strive every day to shape living for the better for our consumers our people and our planet. We share ideas and collaborate so that together we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more our global community of people from 100 countries we listen to each other actively contribute and grow together.

Where youll be:

This position will be based in the Charlotte NC HQ; hybrid work policy model.

All About the Role:

At Electrolux Group our work is about more than delivering innovative productsits about improving everyday life for millions of people. As a Senior Associate Brand Manager Consumables & Accessories you will play a key role in driving growth and brand desirability across our Wellbeing portfolio including Floor Care Air Care and Small Domestic Appliances supporting both the Frigidaire and Electrolux brands.

In this role you will help bring brands to life by translating consumer and market insights into compelling product positioning messaging and integrated marketing execution. Youll manage multiple launches and initiatives simultaneously balancing strategic thinking with handson execution. Success requires a consumercentric mindset strong crossfunctional collaboration and the ability to turn data and insights into clear priorities and action. This role is ideal for a brand marketer who is curious detailoriented comfortable with ambiguity and energized by building meaningful brand experiences across touchpoints.

Key Responsibilities:

• Support brand strategy development through analysis of consumer insights performance data and competitive trends.

• Lead daytoday brand and product marketing execution ensuring commercial readiness and consistent brand messaging across all consumer touchpoints.

• Manage endtoend marketing deliverables for product launches including timelines briefs packaging messaging and claims development.

• Partner closely with crossfunctional teams (Brand Equity Creative Product Line Sales Finance Legal and Operations) to ensure alignment and execution excellence.

• Contribute to integrated marketing campaigns by developing briefs coordinating assets and tracking performance against objectives.

• Analyze brand and business performance using market customer and sales data to inform optimization and decisionmaking.

• Define learning objectives and collaborate with Consumer Insights to uncover insights validate concepts and inform marketing strategies.

• Manage core marketing processes and tools including claims databases trademark clearance project initiation and invoice processing.

Minimum Qualifications

• Bachelors degree

• 5 years of relevant brand or product marketing experience

• Strong foundation in marketing fundamentals brand positioning and consumer behavior.

• Demonstrated ability to manage multiple projects and launches simultaneously while maintaining attention to detail.

• Proven analytical capability with experience using data to generate insights and guide recommendations.

• Proficiency with Microsoft Office tools particularly PowerPoint and Excel for analysis and storytelling.

Benefits highlights:

• Discounts on our award-winning Electrolux products and services

• Family-friendly benefits

• Insurance policy plan

• Extensive learning opportunities and flexible career path

Please be advised that we are unable to offer visa sponsorship for this position at this time.

Find more on: Electrolux Group North America:

Electrolux Group Careers: Home Products Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age race color religion sex national origin sexual orientation disability or veteran status. If you need assistance or an accommodation during the application process because of a disability it is available upon request through The company is pleased to provide such assistance and no applicant will be penalized as a result of such a request.

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