Programmatic Ads Specialist

At Ayvens progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us and get better with every move.

Overall job purpose

Responsible for:

Be the programmatic ads expert for the countries on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives.

Key expertise areas

Key expertise area:

Programmatic Ads (Display OLV YouTube). A experienced Senior Programmatic Specialist to lead and optimize Programmatic Media Buying for several key markets within the Ayvens organization. Deep knowledge of Display Online Video & YouTube advertising. This role requires strategic thinking and hands-on campaign management to drive performance across the funnel. Large-scale media planning and buying strong analytical skills and experience leading optimization initiatives across multiple systems (Google Ads & CM360 DV360 Studio)

Example of an activity:

• Plan execute & manage Display Media Campaigns in the Programmatic Environment

• Lead full-funnel programmatic campaign execution across Display YouTube DV360 and Google Ads.

• Plan build and optimize campaigns aligned with performance KPIs such as reach engagement conversions CPL and CPA.

• Serve as the internal subject matter expert for Google Display & Video 360 (DV360) and YouTube ad buying advising on best practices and new features.

• Oversee daily performance monitoring and in-platform optimizations including audience segmentation bidding strategies creative A/B testing and budget allocation.

• Develop and present strategic media plans post-campaign analysis and actionable insights to internal stakeholders and clients.

• Collaborate closely with Campaign Coordinators Social Media team designers and Paid Search to deliver operational excellence for our Countries

• Collaborate with analytics and data teams to define attribution models and ensure accurate performance tracking (Floodlight GA4 pixel management etc.).

• Work closely with creative and content teams to ensure assets are tailored for each platform and placement.

• Stay ahead of trends in ad tech programmatic innovations privacy regulations (GDPR CCPA) and platform updates.

• Mentor junior team members and contribute to the development of scalable programmatic processes.

• Must be able to report metrics related to country growth and new business and provide visibility and analysis of results to country stakeholders.

Key internal collaboration partner

Work closely together with the rest of the paid media specialists campaign managers and the local marketing teams.

Key external collaboration partner

Media platform account managers.

Required level of education and technical abilities

• Good organizational and time-management skills

• Data driven mentality

• Strong experience in automation standardization and scalability of programmatic ads

• Experience with the Agile work method

• A BSc degree in Marketing Communication or relevant field.

Required work experience

• 46 years of hands-on experience managing programmatic campaigns with a focus on DV360 YouTube Ads Display and Paid Social platforms.

• Proficiency in managing moderate to large display campaigns (B2B and B2C) understand different user journeys along the funnel.

• Experience setting up dynamic remarketing and prospecting campaigns via Studio and Campaign Manager 360.

• Proficiency in platforms such as DV360 Google Ads Campaign Manager 360 Meta Ads Manager LinkedIn Campaign Manager TikTok Ads Channable Doubleclick Studio

• Deep understanding of audience targeting real-time bidding (RTB) and inventory management.

• Strong analytical mindset and experience working with tools like Google Analytics and PowerBI.

• Solid understanding of attribution models viewability standards and brand safety solutions.

• Excellent communication skills with the ability to translate technical performance metrics into business insights.

• Proven record of successful integrated Display and video campaigns including performance campaigns and brand awareness.

Language requirements

• English (fluent verbally and written)

• Additional European language is a plus

Behavioural competencies

• Professional client communication both written and verbal

• Ability to handle multiple projects and prioritize responsibilities

• Ability to work efficiently in a fast-pace environment

• High level of accuracy and attention to detail

• Self-motivated but also can work well in a team

• Ability to proactively organize daily tasks

• Keen problem-solving and troubleshooting abilities

• Drive ability to manage details meticulousness

• Demonstrates technical functional and job-specific knowledge; sought out for opinions; understands the technology and profession in broader picture; stays up-to-date in field; develops credibility with team-mates because of in-depth knowledge.

Why Ayvens

With over 3.4 million vehicles managed across more than 42 countries we provide full-service leasing flexible subscription services fleet management services and multi-mobility solutions to customers of all sizes including large corporates SMEs professionals and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry we are well-positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive.

At Ayvens we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technology-enabled services that help our customers focus on their everyday business. Were committed to sustainable mobility and have made it a core part of our everything we do were guided by the principles of authenticity curiosity commitment and collaboration. We aim to foster an organisation thats diverse in people and ideas where everyone can thrive and be themselves no matter who they are.

Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates news and insights.

*ALD Automotive LeasePlan are rebranding to Ayvens across all 42 countries by 2025.