Senior Manager, Customer Lifecycle

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a Customer Lifecycle Senior Manager to optimize and grow our customer lifecycles to accelerate lifetime value. You will play a key role on the Customer Marketing team providing operational excellence and strategic input. This role will collaborate with multiple departments within FanDuel including but not limited to Data Science Operations Marketing Technology Brand and Product. This is an exciting opportunity to shape how we deliver personalized data-driven customer experiences that drive engagement retention and long-term value.

In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Lead lifecycle marketing strategy to drive engagement retention reactivation and customer lifetime value across core CRM programs
• Own the performance of always-on lifecycle automations continuously optimizing targeting offer strategy and customer experience to improve key KPIs (e.g. retention reactivation value per user)
• Develop and evolve customer incentive and promotional strategies ensuring the right offer is delivered to the right customer at the right time
• Drive strategies to increase participation across lifecycle programs ensuring a greater share of customers receive relevant value-driven experiences
• Partner closely with Data Science to leverage predictive models and customer insights to power targeting personalization and decision-making
• Help shape the roadmap for advanced targeting and decisioning capabilities prioritizing opportunities that drive measurable business impact
• Bring analytical rigor to forecasting planning and performance evaluation ensuring lifecycle strategies are both effective and efficient
• Translate data and performance insights into actionable strategies across messaging offers and overall customer experience
• Collaborate cross-functionally with CRM Ops Martech Product Loyalty and Creative teams to deliver high-quality scalable campaigns
• Partner with Loyalty teams to ensure lifecycle strategies integrate seamlessly with rewards programs and broader customer value initiatives
• Lead and contribute to a structured test & learn roadmap driving continuous optimization and innovation across lifecycle marketing

THE STATS
What were looking for in our next teammate

• 8 years of experience including 3 years as people manager in Customer Marketing CRM Lifecycle Marketing or related fields with demonstrated ownership of performance-driven programs
• Strong results orientation with a track record of using data to drive decisions and continuously optimize performance
• Analytical mindset with the ability to translate customer data and insights into actionable strategies across targeting offers and messaging
• Experience working with Data Science or Analytics teams to apply segmentation testing or predictive models in marketing programs
• Proven ability to manage and optimize marketing investment with a focus on efficiency and measurable business outcomes
• Experience operating in cross-functional environments partnering with Product Martech Analytics and Operations teams
• Familiarity with modern CRM and marketing technology platforms and how they enable personalization and automation at scale
• Strong communication and stakeholder management skills with the ability to influence and align across teams
• Bachelors degree required
• Avid interest in sports and sports betting or a strong willingness to learn
• Experience working within a heavily regulated industry is a plus

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.

In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.

The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning mental health support and fitness benefits. We offer generous paid time off (PTO & sick leave) annual bonus and long-term incentive opportunities (based on performance) 401k with up to a 5% match commuter benefits pet insurance and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location role and level.

FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status or any other characteristic protected by state local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email.

The applicable salary range for this position is $127000 - $159000 USD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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