Content Optimisation Lead

Job Description

Content Optimisation Lead

Own the performance engine behind a leading HealthTechs digital ecosystem

• Drive SEO content performance and conversion at scale
• Work across a multi website strategy in a complex multi-stakeholder environment
• Shape how patients and clinicians discover and engage with digital healthcare

About the Company

This is a leading healthcare business at the forefront of innovation and customer care operating one of the most expansive digital ecosystems in Australia.

With a strong investment in digital transformation they are evolving how patients clinicians and partners interact with healthcare services with a focus on accessibility trust and high-quality customer outcomes.

About the Role

This is not a content creation role. This is about owning and optimising performance at scale.

As the Content Optimisation Lead you will sit within a global product function partnering closely with Product Design Engineering and Marketing to improve how content performs across a large multi-site environment.

You will be responsible for ensuring content is discoverable accessible and conversion-focused driving measurable growth in organic traffic and customer engagement.

Key areas of focus include:

• Leading content optimisation strategy across a large digital ecosystem
• Improving SEO performance discoverability and inbound traffic quality
• Driving conversion improvements across key customer groups
• Embedding content optimisation into product and delivery workflows
• Leveraging analytics experimentation and AI-assisted search to inform decisions
• Establishing scalable governance and lifecycle management practices

About You

You are commercially minded and data-led with a strong point of view on how content drives outcomes.

You likely bring:

• 5 years in content optimisation SEO or digital content strategy
• Proven experience improving organic search and conversion metrics
• Experience operating in complex multi-site or enterprise environments
• Strong analytics capability able to turn data into clear actions
• Experience working cross-functionally with Product Design and Engineering
• Confidence influencing stakeholders and shaping prioritisation

Exposure to regulated industries or healthcare is beneficial but not essential.

Whats on Offer

• Opportunity to shape content performance across a national digital footprint
• High-impact role within a mature product and digital environment
• Work on meaningful customer outcomes in healthcare
• Collaborative cross-functional team with strong leadership support