Principal UX Designer, AWS UX Design Team

AWS UX is seeking a Design Evangelist AI Transformation to champion human-centered AI design practices across the AWS organization and the broader design community. This is a senior individual contributor role that sits at the intersection of design excellence AI innovation and organizational change helping teams move from awareness to transformation in how they design build and ship AI-native experiences.

You will serve as a passionate advocate for designs role in shaping intelligent systems not just interfaces and will work across AWS service teams product engineering and leadership to embed AI-native design thinking into how we work.




Key job responsibilities
Champion AI-native design practices across AWS service teams helping designers move from static screen design to designing adaptive agentic and intelligent systems

Lead workshops pairing sessions and hands-on enablement programs to build AI design fluency across the org

Build psychological safety and an experimental culture where teams feel empowered to try learn and iterate with AI tools

Partner with design leadership to establish guardrails quality standards and governance frameworks for AI-assisted design workflows

Advocate for responsible trustworthy and transparent AI experience design ensuring AI-driven products feel intuitive and human-centered

Contribute to the AI Design Maturity Model for the org tracking progress from Awareness Experimentation Integration Transformation

Publish articles frameworks and perspectives on AI-native design leadership
Connect AWSs internal design initiatives with the broader professional design community
Strategic Alignment & Stakeholder Communication
Translate AI design capabilities and outcomes into compelling narratives for senior leaders and cross-functional partners
Advise on the strategic direction of AI design investment and raise the bar for designs role in organizational intelligence
Build and maintain a centralized knowledge hub for AI design tools best practices and case studies
Mentor and grow a network of design advocates embedded across AWS service teams

- 10 years of design experience
- Knowledge of HTML and CSS
- Have an available online portfolio
- Experience integrating UX research into customer experience team culture development process and design principles
- Experience in managing UX Design and rapid prototyping efforts
- Experience working cross-team and synthesizing feedback and input from marketing and product management

- Knowledge of variety of design tools including Illustrator InDesign and Photoshop
- Experience in creating UX for brand new products
- Experience presenting work using functional prototypes built with InVision Axure HTML/CSS/JS or similar
- Experience designing for mobile platforms

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA East Palo Alto - 184500.00 - 249600.00 USD annually
USA VA Arlington - 167700.00 - 226900.00 USD annually