Talent Engagement Specialist
Job Summary
The Opportunity
As the Talent Engagement Specialist youll play a strategic and hands-on role in shaping how current and future employees experience Metrolinx as an employer. Youll help bring our Employer Value Proposition (EVP) to life through compelling content smart campaigns and datadriven insights by partnering closely with Talent Acquisition Marketing Internal Communications Inclusion and other teams across the organization.
You will balance creativity with analytics autonomy with collaboration and bigpicture thinking with thoughtful execution.
If youre someone who understands recruiting at its core loves building brands that feel human and authentic and is excited by the intersection of strategy storytelling and analytics then this would be a great opportunity for you.
What You Will Do
Impact Internal Engagement & Mobility
- Create and continuously optimize a comprehensive internal mobility campaign that educates employees on career pathways and how to apply.
Drive awareness engagement and participation in internal growth opportunities through targeted content and communications.
Own Our Careers Presence & Content
- Manage and optimize careers-focused social channels (e.g. LinkedIn Glassdoor).
- Create and publish compelling content that highlights employee stories culture inclusion initiatives and milestones.
Maintain content calendars monitor sentiment and engage with audiences across platforms.
Build & Activate Our Employer Brand
- Support the ongoing evolution of Metrolinxs Employer Value Proposition and translate insights into clear messaging frameworks and visual identity across talent touchpoints.
- Ensure consistent brand representation across channels including our Applicant Tracking System (ATS) and employer branding platforms.
Deliver Recruitment Marketing Campaigns
- Build and execute omnichannel recruitment marketing campaigns (paid social programmatic email nurtures) aligned to key hiring priorities.
- Partner with recruiters to understand hiring needs priority profiles and candidate personas.
- Create email campaigns and talent community communications including workflow messaging candidate engagement and monthly performance insights.
Data & Analytics
- Track analyze and report on recruitment marketing and employer brand performance.
- Maintain and update BI dashboards translating insights into actionable recommendations.
- Prepare and present quarterly reports outlining wins opportunities and challenges.
What You Bring
- 4 years of relevant experience ideally beginning in recruiting or talent acquisition and evolving into employer brand recruitment marketing or talent engagement.
- Completion of a diploma in Human Resources Marketing Business Administration or a related discipline or a combination of education training and experience deemed equivalent.
- A strong understanding of the endtoend candidate experience and hiring lifecycle.
- Experience developing and executing recruitment marketing or employer brand campaigns.
- Confidence working across social media digital platforms email campaigns and content management systems.
- A datainformed mindset. Comfortable using metrics and dashboards to tell performance stories.
- Excellent writing editing and storytelling skills.
- Strong project management skills with the ability to manage multiple timelines and stakeholders.
Required Experience:
IC