Sr Associate, Digital MarketingCRM American Girl

The Opportunity: 
The CRM Senior Marketing Associate is responsible for supporting the execution and optimization of American Girls CRM programs across email and SMS channels. This role will manage day-to-day campaign planning production and deployment while leveraging performance insights to continuously improve customer engagement and business outcomes and support CRM channel performance against key engagement conversion and revenue goals.

The SMA will partner cross-functionally with Marketing Creative Loyalty Ecomm/Merchandising IT and external agency partners to deliver personalized on-brand communications that support acquisition retention and lifetime customer value. The ideal candidate brings a balance of strong execution attention to detail and a data-informed mindset with a passion for creating meaningful customer experiences.

What Your Impact Will Be: 

• Campaign Planning Production & Execution: Support the planning and execution of CRM campaigns across email and SMS including promotional campaigns product launches and loyalty and seasonal initiatives. Maintain and manage the CRM calendar to ensure alignment with broader marketing strategies business priorities and retail moments. Develop clear and actionable creative briefs and partner with internal creative teams (design and copy) to deliver engaging on-brand messaging. Provide input on messaging subject lines and creative to optimize performance and maintain brand voice. Coordinate campaign production across internal teams and external partners ensuring timelines and deliverables are met while managing multiple priorities in a fast-paced environment.
• Customer Lifecycle & Audience Management: Execute audience segmentation strategies to support customer acquisition onboarding retention and re-engagement. Build launch and optimize automated lifecycle journeys (e.g. welcome series browse/cart abandonment post-purchase loyalty winback). Leverage customer data to support personalization efforts and deliver relevant timely messaging. Partner with merchandising and site teams to ensure strong alignment between CRM campaigns and on-site experience contributing to a seamless omnichannel customer journey.
• Optimization & Testing: Support ongoing optimization of CRM campaigns through A/B and multivariate testing across subject lines creative messaging timing and audience segments. Monitor key campaign performance metrics
• and apply learnings to improve future campaign effectiveness and support overall CRM performance against business and revenue objectives. Conduct thorough QA across all campaigns ensuring accuracy of content links tracking and overall customer experience.
• Performance Reporting & Insights: Support CRM performance tracking by contributing to regular reporting for campaigns and key business moments. Monitor campaign performance and identify trends insights and opportunities to improve engagement and conversion. Partners with teams incorporating CRM efforts into broader marketing plans and sharing performance learnings to inform future campaign planning and optimization efforts. Assist in the development of performance summaries and marketing decks as needed.
• Data Stewardship & Best Practices: Maintain strong customer data hygiene and support ongoing audience quality initiatives. Ensure all CRM communications adhere to email and SMS compliance standards (e.g. CAN-SPAM TCPA) and deliverability best practices. Utilize CRM and project management tools (e.g. Klaviyo ) to execute campaigns efficiently and accurately. Familiarity with customer data platforms (CDPs) or marketing data systems is a plus.

Qualifications :

What Were Looking For:

• 3 years of experience in CRM lifecycle marketing or email/SMS marketing preferably within retail or consumer products
• Hands-on experience with an ESP (Klaviyo preferred) and end-to-end campaign execution
• Integrated marketing experience required across paid and owned channels including ecommerce retail stores social print/direct mail
• Experience building CRM calendars segmentation strategies and lifecycle campaigns
• Experience working cross-functionally with creative marketing and merchandising teams
• Excellent written/verbal time management and quantitative/analytical skills required
• Familiarity with campaign performance metrics and using data to inform optimization decisions
• Strong PowerPoint and Excel skills preferred

KEY SKILLS AND COMPETENCIES

• Customer-Centric Thinking: Understands the importance of delivering relevant personalized communication across the customer lifecycle. Able to translate brand storytelling into meaningful CRM touchpoints that resonate with both girls and gift-givers.
• Executional Excellence: Highly detail-oriented with strong organizational and project management skills. Able to manage multiple campaigns and deadlines while maintaining a high standard of accuracy and quality in a fast-paced high-volume environment.
• Data-Informed Decision Making: Comfortable working with campaign performance data to identify trends and inform optimizations. Able to apply insights to improve future campaigns and support business goals without requiring deep analytical ownership.
• Collaboration and Communication: Strong interpersonal and communication skills with the ability to work effectively across cross-functional teams including Creative Marketing and Merchandising. Able to contribute ideas and recommendations that influence campaign direction and execution.
• Adaptability: Comfortable working in a fast-paced environment with shifting priorities. Demonstrates flexibility curiosity and a willingness to learn and grow.

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time