Subdirección de Marketing y Promoción

Coordinates the development and implementation of marketing and communications strategy in an effort to enhance the image of the University; manages and supervises the functions of the Student Affairs Office; works closely and maintains links with the Office of Admissions for the coordination of promotional activities based on the Universitys KPIs.

MAIN DUTIES RESPONSIBILITIES & OBJECTIVES

• Manages and coordinates the strategic marketing and communications activities of the University promoting the identity of the University
• Enhances brand awareness locally and internationally through events presentations and media promotional activities
• Participates actively in all business development activities
• Supervises the process of design production and distribution of all university publications
• Coordinates relevant market research and other internal researches related to brand image brand positioning studentm satisfaction employability etc
• Works closely with the universitys advertising associates and other media producers to ensure advertising and promotional activities are aligned with the universitys strategy
• Develops short and long-term plans and budgets for the marketing function
• Collaborates with senior management academic and other departments to achieve objectives set
• Enhances Corporate Social Responsibility
• Scales Social Media and Digital Marketing & Media Coverage leadership
• Enhances links with the industry and industry leaders
• Promotes student support activities (Career services internships student life housing services employability)

COMPETENCIES

• People Leadership
• Drives Engagement
• Collaboration
• Student Focus
• Accountability

OTHER RESPONSIBILITIES & ATTRIBUTES (NOT DIRECTLY RELATED TO THE POSITION)

• Performs miscellaneous job related duties as assigned
• Ability to develop and deliver presentations
• Excellent interpersonal communication and managerial skills