Director of Marketing

The Director of Marketing leads the strategy planning and execution of all marketing initiatives. This role strengthens the companys brand increases visibility in key growth specializations and supports overall growth through clear messaging effective campaigns and meaningful experiences. The Director of Marketing manages the marketing team and marketing vendor partnerships develops comprehensive marketing plans and ensures the companys marketing efforts are consistent strategic and aligned with organizational goals.

Responsibilities

LMA Marketing Team

• Lead manage and develop the marketing team.
• Streamline core processes improve processes and enhance productivity to achieve operational and strategic goals.
• Present updates and insights to executive leadership to ensure alignment with company objectives.

Marketing and Campaign Strategy

• Build and execute initiatives that strengthen brand identity and name recognition in key industries and locations
• Lead the development of content and materials that support brand positioning and engagement.
• Partner with sales operations and subject matter experts to gather information and create compelling sales materials and RFP proposal content.
• Oversee marketing components of all RFP responses to ensure clarity accuracy and alignment with brand positioning.
• Monitor the competitive landscape and adjust strategies as needed.
• Ensure all marketing activities align with company values mission and specialization approach

Events and Sponsorship Strategy

• Build the annual events strategy including timelines budgets staffing and resource allocation.
• Collaborate with stakeholders to define event objectives audiences and success metrics.
• Develop a comprehensive sponsorship strategy aligned with brand and marketing objectives.
• Report event performance including attendance engagement ROI and pipeline impact.
• Work with leadership and department heads to ensure internal events reflect company values and strengthen connection and clarity across all teams.

Digital Content and Brand Management

• Lead the digital strategy across website social media email and online advertising.
• Direct creation and review of marketing materials presentations collateral newsletters and digital content.
• Strengthen and protect brand consistency in tone messaging and visuals across communication channels.
• Review campaign performance and improve messaging targeting and spend allocation based on results.

Budgeting Reporting and Marketing Technology Management

• Manage budgets for marketing and events to support company goals. Build forecasts and track spend by campaign.
• Define key performance indicators for all marketing activities and track progress throughout the year.
• Oversee marketing tools and platforms such as email automation social scheduling analytics and event systems.
• Evaluate new tools and retire tools that no longer support the companys goals.

Education & Experience

• Education: Bachelors degree in business marketing or related field.
• Experience: 810 years of progressive experience working in a marketing function.
• Leadership: Demonstrated experience leading and managing teams in a professional environment.
• Licensure: Willing and able to obtain Property & Casualty license within 90 days of employment and willingness to obtain Life & Health license within 6 months of employment.

Knowledge & Skills

• Embodies our core values of Professional Trust Positive and Team Player in all aspects of their work and relationships.
• Takes ownership of all processes and procedures within the marketing department.
• Ability to proactively assess and make recommendations for best practices within the marketing department.
• Empowers people and creates a climate where people want to do their best.
• Resourceful and creative when solving problems.
• Makes decisions in a timely manner sometimes with incomplete information and under tight timelines or pressure uses analytics to discern complex challenges.
• Effective communication skills. Can present ideas (orally and written) to senior management clients and other stakeholders to influence outcomes.
• Ability to plan work manage a project through implementation and coordinate with various business units.
• Proficient in common office software readily adapts to new technologies and has a solid understanding of digital tools relevant to the role.
• Elevated level of proficiency in Excel displaying the ability to manage data create complex spreadsheets and utilize advanced functions for data analysis.
• Ability to travel and attend meetings as required.

Physical Demands

• This roles physical exertion is sedentary and within an office environment.
• Exerting up to 20 pounds of force occasionally and a negligible amount of force frequently or constantly to lift carry push pull or otherwise move objects.
• Substantial movements and repetitive motion of the wrists hands and fingers.
• Individuals should have close visual acuity to perform activities such as preparing and analyzing data and figures; transcribing viewing a computer and extensive reading.

UNICO Group is committed to the full inclusion of all qualified keeping with our commitment UNICO Group will take steps to ensure that people with disabilities are provided reasonable accommodation. Accordingly if reasonable accommodation is required to fully participate in the job application or interview process to perform the essential functions of the position and to receive all other benefits and privileges of employment contact People Operations at