Cross Line of Business Marketing Senior Associate-Consumer Bank

Step into the role of a Marketing Channels lead in Consumer Banking accountable for driving incremental deposit (checking/savings account) growth from existing Chase households across Branded & Cobrand Card Home Lending Business Banking Wealth Management and Auto.

As a Cross Line of Business Marketing Senior Associate you willlead channel strategy identifying opportunities to drive new accounts; including channel expansion improved user experiences and identification of the moments that matter personalizing and contextualizing the acquisition message. Were seeking to grow our team with an intellectually curious innovative marketing leader to focus on:

Job Responsibilities:

• Setting and lead the deepening channel strategyto grow new-to-Consumer Bank relationships translating firm and household goals into a prioritized roadmap with clear hypotheses success metrics and governance
• Identifying and sizing growth opportunitiesacross channels and segments; building business recommendations and trade-offs to optimize forscale profitability and customer experience
• Designing and driving test-and-learn initiativesin partnership with the cross-functional marketing teamdefining target populations offers channel mix measurement approach and iteration plan to improve conversion through the deepening funnel
• Developing a data-driven plan for where and how to introduce acquisition messaging during thecustomerjourney across new and existing channels
• Improving funnel performance and touchpoint effectiveness( email direct mail) by reducing customer friction/complexity and enhancing reach frequency targeting and response rates
• Influencing and aligning cross-functional stakeholdersacross the firm through structured narratives executive-ready updates and recommendations
• Leveraging centralized performance reporting and insights to monitor portfolio trends and identify growth areas
• Managing day-to-day initiatives across cross-functional partner groups in Campaign ManagementAnalytics List Product and other Lines of Businessto deliver outcomes

Required qualifications capabilities and skills:

• 4 years in marketing growth or lifecycle strategy
• Strong collaboration and communication skills ability to take initiative and challenge the status quo
• Demonstrated experience leadinggrowth strategy / acquisition strategy / marketing strategyin a highly matrixed environment driving alignment across cross-functional teams
• Self-Motivated: Able to maintain focus and productivity independently ability to problem-solve and find solutions to challenges before seeking help
• Strong analytical skills: ability to structure problems interpret performance drivers and translate data into decisions or creative solutions
• Proven ability to lead cross-functional execution (testing launches measurement iteration) and manage multiple workstreams
• Proactive Initiative: Ability to self-manage to drive path-forward bringing leadership and stakeholders in when necessary
• Executive communication: concise storytelling clear trade-offs and strong stakeholder management
• Comfortable operating in an environment with shifting priorities and ambiguity
• Customer-first mindset with strong empathy and curiosity
• Proficiency with Excel and PowerPoint